Midwife Audience in United States
Midwife has an estimated audience of 1,491,486 people in United States. 92.3% are female, 7.7% are male, average age 36.2. Top brand affinities: International Pharmaceutical Students' Federation, On Horsemanship, Cachorro, Ipekyol, Igarapé.
Top brand affinities include International Pharmaceutical Students' Federation, On Horsemanship, Cachorro, with strongest over-indexing on International Pharmaceutical Students' Federation (7.65× the country average). Demographically, the Midwife audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Kids & Family · Type: Topic
Demographics of Midwife fans
| Metric | Value |
|---|---|
| Female | 92.3% |
| Male | 7.7% |
| Average age | 36.2 |
| Estimated audience size | 1,491,486 |
Audience persona
The typical Midwife fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for International Pharmaceutical Students' Federation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International Pharmaceutical Students' Federation | 7.65× | |
| On Horsemanship | 5.28× | Literature |
| Cachorro | 5.0× | Pets & Animals |
| Ipekyol | 4.99× | Shopping |
| Igarapé | 4.47× | |
| St Ives Bay | 4.41× | Travel & Leisure |
| Bank account | 4.04× | Business & Career |
| Indian Railway Catering and Tourism Corporation | 3.84× | Cars & Mobility |
| Defence Forces (Ireland) | 3.6× | Politics & Society |
| The Iron Maidens | 3.44× | Music & Radio |
| John Frusciante | 3.36× | Music & Radio |
| www.ipmart.com | 3.2× | |
| E-box | 3.17× | Health |
| Alba Iulia | 3.16× | Travel & Leisure |
| Real Unión | 3.16× | Sports |
| Divergent series | 3.16× | Movies & TV |
| Iroko | 3.06× | |
| Jõhvi | 3.06× | |
| Bruklinas | 2.95× | Travel & Leisure |
| Bruce Fairbairn | 2.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.3 |
| Risk Appetite | THRILL | 2.06 |
| Sports Activity | POWER | 1.75 |
| Family Orientation | CONSERVATISM | 1.69 |
| LGBTQ+ Identity | OPEN | 1.49 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 11.5% |
| United Kingdom | 8.4% |
See Midwife audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.