Missha Audience in United States
Missha has an estimated audience of 320,700 people in United States. 56.0% are female, 44.0% are male, average age 27.7. Top regions: California, Texas, New York.
The average Missha fan in United States is 27.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Missha audience skews more female with an average age of 27.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Missha fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 27.7 |
| Estimated audience size | 320,700 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 80,719 | 2.29× |
| Texas | 54,969 | 1.99× |
| New York | 30,081 | 1.68× |
| Florida | 20,220 | 0.93× |
| New Jersey | 12,852 | 1.58× |
| Illinois | 12,100 | 1.13× |
| Washington | 11,176 | 1.74× |
| Missouri | 11,100 | 2.15× |
| Virginia | 10,284 | 1.32× |
| Georgia | 10,213 | 1.03× |
| Pennsylvania | 9,980 | 0.92× |
| North Carolina | 9,576 | 0.99× |
| Massachusetts | 7,722 | 1.22× |
| Arizona | 6,601 | 1.01× |
| Michigan | 6,278 | 0.75× |
| Maryland | 6,000 | 1.09× |
| Ohio | 5,897 | 0.6× |
| Colorado | 5,594 | 1.11× |
| Nevada | 4,794 | 1.55× |
| Minnesota | 4,536 | 0.99× |
| Tennessee | 4,522 | 0.7× |
| Oregon | 4,449 | 1.21× |
| Indiana | 3,710 | 0.63× |
| Hawaii | 3,278 | 2.38× |
| Wisconsin | 3,199 | 0.66× |
| Mississippi | 2,976 | 1.13× |
| Alabama | 2,644 | 0.59× |
| Connecticut | 2,511 | 0.78× |
| Oklahoma | 2,460 | 0.69× |
| Louisiana | 2,453 | 0.59× |
| Kentucky | 2,359 | 0.59× |
| Utah | 2,352 | 0.82× |
| South Carolina | 2,330 | 0.48× |
| Kansas | 2,159 | 0.85× |
| Arkansas | 1,419 | 0.54× |
| Iowa | 1,366 | 0.52× |
| Washington, District of Columbia | 1,202 | 1.25× |
| Nebraska | 967 | 0.6× |
| New Mexico | 914 | 0.57× |
| New Hampshire | 889 | 0.7× |
| Idaho | 830 | 0.52× |
| West Virginia | 779 | 0.52× |
| Alaska | 718 | 1.05× |
| Maine | 715 | 0.62× |
| Rhode Island | 668 | 0.65× |
| Montana | 626 | 0.7× |
| South Dakota | 617 | 0.83× |
| North Dakota | 601 | 0.91× |
| Wyoming | 582 | 1.22× |
| Vermont | 563 | 1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.69 |
| Pet Ownership | JOY | 2.18 |
| Indulgence | JOY | 1.97 |
| Price Sensitivity | PREMIUM | 1.75 |
| Risk Appetite | THRILL | 1.71 |
| Creativity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 3.1% |
| Italy | 2.9% |
See Missha audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,443,644)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
How to read this data
Audience size is the estimated number of people in United States who actively search for Missha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.