Rascasse Audience Intelligence

Missha Target Market in United States

A data profile of the people who buy, follow and care about Missha in United States — modelled from more than twelve digital signal sources. Missha has an estimated audience of 320,420 people in United States.

#61among Personal care in United States#4829among Brand in United States#471in Beauty & Wellness

The average Missha fan in United States is 27.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Missha profile in United States.

Audience size
320K
in United States
Gender
56.0%♀
44.0% male
Age
27.7
average years
Country rank
#46733
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Missha

56.0% are female, 44.0% are male, average age 27.7.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Missha audience in United States
MetricValue
Female56.0%
Male44.0%
Average age27.7
Estimated audience size320,420
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Missha audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Missha audience comes from United States.

Worldwide audience distribution share by country for Missha
CountryShare
United States15.5%
Canada3.5%
Germany2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Missha audience in United States is strongest.

Fig. 05

Top regions by affinity

Missha customers by region in United States
#RegionReachAffinity×
01Missouri~10K2.60×
02California~70K1.96×
03Hawaii~2K1.61×
04Texas~40K1.57×
05New York~30K1.45×
06Washington~9K1.43×
07New Jersey~10K1.34×
08Nevada~4K1.31×
09Virginia~9K1.16×
10Mississippi~3K1.10×
11North Carolina~10K1.09×
12Massachusetts~7K1.08×
13Oregon~4K1.06×
14Illinois~10K1.05×
15Arizona~7K1.04×
16Maryland~6K1.04×
17Colorado~5K1.04×
18Washington, District of Columbia~1K1.04×
19Alaska<1K1.04×
20Georgia~10K1.03×
21Vermont<1K1.00×
22North Dakota<1K0.99×
23Kansas~2K0.97×
24South Dakota<1K0.97×
25Montana<1K0.95×
26Florida~20K0.94×
27Minnesota~4K0.94×
28Rhode Island<1K0.94×
29Delaware<1K0.94×
30West Virginia~1K0.93×
31New Hampshire~1K0.92×
32Oklahoma~3K0.91×
33Arkansas~2K0.91×
34Maine~1K0.91×
35Pennsylvania~10K0.90×
36Connecticut~3K0.90×
37New Mexico~1K0.90×
38Idaho~1K0.89×
39Nebraska~1K0.89×
40Louisiana~4K0.88×
41Utah~3K0.88×
42Kentucky~4K0.87×
43Alabama~4K0.86×
44Tennessee~5K0.85×
45Michigan~7K0.84×
46Iowa~2K0.84×
47Wisconsin~4K0.82×
48South Carolina~4K0.81×
49Indiana~5K0.80×
50Ohio~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Missha, United States
0.75×1.00×2.60×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Missha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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