Rascasse Audience Intelligence

Naughty by Nature Audience in United States

A data profile of the people who buy, follow and care about Naughty by Nature in United States — modelled from more than twelve digital signal sources. Naughty by Nature has an estimated audience of 304,708 people in United States.

#786among Band in United States#11991among Person in United States#6988in Music & Radio

The average Naughty by Nature fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ice-T, Fat Joe, Vanilla Ice, with strongest over-indexing on Ice-T (69.09× the country average).

Demographically, the Naughty by Nature audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naughty by Nature fan in United States is more male, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Ice-T.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naughty by Nature profile in United States.

Audience size
305K
in United States
Gender
44.1%♀
55.9% male
Age
41.5
average years
Country rank
#47977
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naughty by Nature fans

44.1% are female, 55.9% are male, average age 41.5.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Naughty by Nature audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.5
Estimated audience size304,708
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Naughty by Nature audience in United States
Age bracketShare%
16-197%
20-2917%
30-3930%
40-4936%
50+10%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Naughty by Nature audience comes from United States.

Worldwide audience distribution share by country for Naughty by Nature
CountryShare
United States59.9%
Japan11.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naughty by Nature audience in United States is strongest.

Fig. 05

Top regions by affinity

Naughty by Nature fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.13×
02Maryland~8K1.59×
03Georgia~10K1.32×
04South Carolina~6K1.31×
05New York~20K1.30×
06North Carolina~10K1.30×
07Pennsylvania~10K1.29×
08Delaware~1K1.29×
09Connecticut~4K1.27×
10Massachusetts~7K1.22×
11Louisiana~5K1.22×
12Washington, District of Columbia~1K1.19×
13Virginia~9K1.18×
14Rhode Island~1K1.16×
15West Virginia~2K1.14×
16Nevada~3K1.13×
17Mississippi~3K1.09×
18Alabama~4K1.05×
19Ohio~10K1.03×
20Michigan~8K1.00×
21New Hampshire~1K1.00×
22California~30K0.99×
23Illinois~10K0.99×
24Tennessee~6K0.97×
25Hawaii~1K0.97×
26Missouri~5K0.96×
27New Mexico~1K0.95×
28Maine~1K0.95×
29Kentucky~4K0.94×
30Vermont<1K0.93×
31Indiana~5K0.91×
32Oregon~3K0.91×
33Oklahoma~3K0.91×
34Arkansas~2K0.91×
35Alaska<1K0.91×
36Florida~20K0.90×
37Colorado~4K0.89×
38North Dakota<1K0.86×
39Montana<1K0.85×
40South Dakota<1K0.85×
41Texas~20K0.83×
42Arizona~5K0.82×
43Washington~5K0.82×
44Kansas~2K0.82×
45Nebraska~1K0.81×
46Wisconsin~4K0.80×
47Minnesota~4K0.80×
48Idaho~1K0.80×
49Iowa~2K0.79×
50Utah~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Naughty by Nature, United States
0.74×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naughty by Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naughty by Nature audience
#·InterestCategoryAffinity×
01XzibitMusic & Radio76.00×
02Ice-TMusic & Radio69.09×
03Fat JoeMusic & Radio57.15×
04Faith EvansMusic & Radio45.90×
05Vanilla IceMusic & Radio45.02×
06JadakissMusic & Radio41.21×
07Ja RuleMusic & Radio33.72×
08Lil JonMusic & Radio31.39×
09LudacrisMusic & Radio26.68×
10Chief KeefMusic & Radio25.93×
11Toni BraxtonMusic & Radio25.72×
12Nipsey HussleMusic & Radio25.12×
13AkonMusic & Radio24.92×
14Jennifer HudsonMusic & Radio24.00×
15Paula AbdulMusic & Radio23.06×
16T-PainMusic & Radio20.53×
17Method ManMusic & Radio19.26×
18Janet JacksonMusic & Radio17.16×
19Jaden SmithMovies & TV14.41×
20Jimmy KimmelMovies & TV8.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naughty by Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naughty by Nature audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
PatriotismCONSERVATISM1.54×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naughty by Nature audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Pet OwnershipJOY0.70×
TravellingTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naughty by Nature have in United States?

Naughty by Nature has an estimated audience of 304,708 people in United States, concentrated in California and New York.

02

What is the gender split and age of Naughty by Nature fans?

44.1% of Naughty by Nature fans are female, 55.9% are male, with an average age of 41.5 years.

03

Which brands do Naughty by Nature fans like most?

Naughty by Nature fans show strongest brand affinity for Ice-T (69.09×), Fat Joe (57.15×), and Vanilla Ice (45.02×) over the country average.

04

Where do Naughty by Nature fans live in United States?

Naughty by Nature fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Naughty by Nature fans also like?

Beyond Naughty by Nature itself, the audience over-indexes on Fat Joe (57.15×), Vanilla Ice (45.02×), Faith Evans (45.9×), and Xzibit (76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Naughty by Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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