Never Have I Ever Audience in United States

Never Have I Ever logo

Never Have I Ever has an estimated audience of 1,429,161 people in United States. 63.9% are female, 36.1% are male, average age 26.2. Top regions: California, Texas, New York. Top brand affinities: Temple Grandin, Tuscany, Mike Conley, Jr., Buenavista (Madrid), Julio Cesar Chavez Jr..

The average Never Have I Ever fan in United States is 26.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Temple Grandin, Tuscany, Mike Conley, Jr., with strongest over-indexing on Temple Grandin (2.67× the country average). Demographically, the Never Have I Ever audience skews more female with an average age of 26.2, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Never Have I Ever fans

Demographic split for Never Have I Ever audience in United States
MetricValue
Female63.9%
Male36.1%
Average age26.2
Estimated audience size1,429,161

Audience persona

The typical Never Have I Ever fan in United States is more female, around 26.2 years old, with strong Extroversion tendencies and a notable affinity for Temple Grandin.

Top regions in United States

Top regions ranked by reach for Never Have I Ever in United States
RegionReachAffinity
California212,2481.35×
Texas162,4641.32×
New York98,0681.23×
Florida96,6381×
Illinois77,4991.63×
Georgia51,6061.17×
Pennsylvania50,7201.05×
North Carolina46,9191.09×
New Jersey45,1921.24×
Ohio44,4531.01×
Michigan40,6531.09×
Virginia37,2301.07×
Arizona33,4521.15×
Washington32,6171.14×
Massachusetts32,2411.15×
Maryland28,7231.17×
Indiana28,3381.09×
Tennessee28,2480.99×
Missouri23,1041×
Colorado21,9690.98×
Wisconsin20,4170.95×
South Carolina19,8840.92×
Minnesota19,8410.97×
Alabama18,5910.93×
Louisiana17,6970.96×
Kentucky17,0180.95×
Oregon16,3771×
Connecticut15,8851.11×
Oklahoma15,5630.98×
Nevada13,4590.97×
Utah12,7160.99×
Arkansas11,4180.97×
Iowa11,1150.94×
Kansas10,9710.97×
Mississippi10,3880.88×
New Mexico7,1341×
Nebraska6,5150.91×
Idaho6,2860.88×
Hawaii5,8050.94×
West Virginia5,4150.81×
New Hampshire4,6740.83×
Washington, District of Columbia4,4921.05×
Rhode Island4,2830.94×
Maine3,9510.77×
Delaware3,7740.96×
Montana2,7770.7×
South Dakota2,6000.79×
North Dakota2,2830.78×
Alaska2,2490.74×
Vermont1,9900.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Never Have I Ever audience
BrandAffinityCategory
Temple Grandin2.67×Literature
Tuscany2.27×Travel & Leisure
Mike Conley, Jr.2.25×Sports
Buenavista (Madrid)1.89×Travel & Leisure
Julio Cesar Chavez Jr.1.51×Sports
Gary Clark, Jr.2.48×Music & Radio
Ural Mountains1.89×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt2.7×Travel & Leisure
E-box1.64×Health
Nielsen Corporation2.38×Business & Career
JC Whitney1.93×Shopping
richard speight jr2.85×Movies & TV
Building-integrated photovoltaics2×Home & Garden
Newtown, Bucks County, Pennsylvania2.27×Travel & Leisure
CAD/CAM dentistry1.73×Health
John James Audubon1.98×Literature
Joe the Plumber2.87×Politics & Society
Manizales1.62×Travel & Leisure
The Specials1.54×Music & Radio
Nutritional yeast1.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Never Have I Ever audience
TraitClusterScore
ExtroversionTHRILL1.64
Family OrientationCONSERVATISM1.57
MindfulnessBALANCE1.52
Urban LifestyleOPEN1.48
Risk AppetiteTHRILL1.45
IndividualismJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Never Have I Ever
CountryShare
United States29.2%
India14.7%
Germany6.9%

See Never Have I Ever audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Never Have I Ever have in United States?

Never Have I Ever has an estimated audience of 1,429,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Never Have I Ever fans?

63.9% of Never Have I Ever fans are female, 36.1% are male, with an average age of 26.2 years.

Which brands do Never Have I Ever fans like most?

Never Have I Ever fans show strongest brand affinity for Temple Grandin (2.67×), Tuscany (2.27×), and Mike Conley, Jr. (2.25×) over the country average.

Where do Never Have I Ever fans live in United States?

Never Have I Ever fans in United States are most concentrated in California (reach 212,248), Texas (reach 162,464), and New York (reach 98,068). These three regions account for the largest share of the active audience.

What other brands do Never Have I Ever fans also like?

Beyond Never Have I Ever itself, the audience over-indexes on Tuscany (2.27×), Mike Conley, Jr. (2.25×), Buenavista (Madrid) (1.89×), and Julio Cesar Chavez Jr. (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Never Have I Ever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.