New Orleans Jazz & Heritage Festival Audience in United States
New Orleans Jazz & Heritage Festival has an estimated audience of 1,804,705 people in United States. 57.4% are female, 42.6% are male, average age 45.6. Top regions: Louisiana, California, Texas. Top brand affinities: Planet Fitness, British Airways, Miles Davis, Nat King Cole, Ski resort.
The average New Orleans Jazz & Heritage Festival fan in United States is 45.6 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, California, Texas. Top brand affinities include Planet Fitness, British Airways, Miles Davis, with strongest over-indexing on Planet Fitness (4.26× the country average). Demographically, the New Orleans Jazz & Heritage Festival audience skews more female with an average age of 45.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of New Orleans Jazz & Heritage Festival fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.6 |
| Estimated audience size | 1,804,705 |
Audience persona
The typical New Orleans Jazz & Heritage Festival fan in United States is more female, around 45.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Planet Fitness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 333,523 | 14.33× |
| California | 161,948 | 0.82× |
| Texas | 134,671 | 0.87× |
| New York | 108,143 | 1.07× |
| Florida | 106,733 | 0.87× |
| Georgia | 55,867 | 1× |
| Illinois | 52,993 | 0.88× |
| Alabama | 43,544 | 1.73× |
| Colorado | 37,926 | 1.33× |
| Pennsylvania | 36,331 | 0.6× |
| North Carolina | 36,306 | 0.67× |
| Mississippi | 32,350 | 2.18× |
| Virginia | 31,911 | 0.73× |
| Massachusetts | 31,705 | 0.89× |
| New Jersey | 30,947 | 0.67× |
| Tennessee | 29,935 | 0.83× |
| Ohio | 29,178 | 0.52× |
| Washington | 25,884 | 0.71× |
| Maryland | 25,100 | 0.81× |
| Arizona | 23,992 | 0.65× |
| Michigan | 22,797 | 0.48× |
| Missouri | 19,064 | 0.66× |
| South Carolina | 18,534 | 0.68× |
| Oregon | 17,941 | 0.87× |
| Connecticut | 15,651 | 0.86× |
| Indiana | 14,696 | 0.45× |
| Minnesota | 14,395 | 0.56× |
| Wisconsin | 13,874 | 0.51× |
| Kentucky | 11,246 | 0.5× |
| Nevada | 10,378 | 0.59× |
| Oklahoma | 10,192 | 0.51× |
| Washington, District of Columbia | 9,874 | 1.82× |
| Arkansas | 9,727 | 0.65× |
| Utah | 7,557 | 0.47× |
| Kansas | 6,831 | 0.48× |
| Iowa | 5,610 | 0.38× |
| New Mexico | 5,606 | 0.62× |
| Rhode Island | 4,577 | 0.8× |
| Maine | 4,247 | 0.66× |
| Idaho | 4,228 | 0.47× |
| Hawaii | 4,194 | 0.54× |
| New Hampshire | 3,966 | 0.56× |
| Vermont | 3,445 | 1.09× |
| Nebraska | 3,220 | 0.36× |
| Montana | 3,115 | 0.62× |
| Delaware | 3,053 | 0.61× |
| Alaska | 2,753 | 0.71× |
| West Virginia | 2,465 | 0.29× |
| Wyoming | 1,329 | 0.5× |
| North Dakota | 1,080 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 4.26× | Sports |
| British Airways | 14.13× | Travel & Leisure |
| Miles Davis | 27.37× | Music & Radio |
| Nat King Cole | 27.4× | Music & Radio |
| Ski resort | 6.43× | Travel & Leisure |
| Diaper bag | 5.8× | Kids & Family |
| Billie Holiday | 20.11× | Music & Radio |
| Nina Simone | 19.68× | Music & Radio |
| Bass guitar | 3.79× | Music & Radio |
| Ella Fitzgerald | 20.93× | Music & Radio |
| John Coltrane | 28.36× | Music & Radio |
| Metaphysics | 3.72× | Business & Career |
| Dean Martin | 13.47× | Music & Radio |
| Singer-songwriter | 2.28× | Music & Radio |
| Josh Groban | 13.5× | Music & Radio |
| Bette Midler | 11.29× | Music & Radio |
| Fly fishing | 3.69× | Sports |
| Golf Channel | 3.19× | Sports |
| Waxing | 3.92× | Beauty & Wellness |
| Hobby Lobby | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.87 |
| Indulgence | JOY | 1.87 |
| Sustainability | BALANCE | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.48 |
| Travelling | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.1% |
| United Kingdom | 3.9% |
| Canada | 1.7% |
See New Orleans Jazz & Heritage Festival audiences in other countries
- New Orleans Jazz & Heritage Festival — Germany
- New Orleans Jazz & Heritage Festival — United Kingdom
- New Orleans Jazz & Heritage Festival — France
- New Orleans Jazz & Heritage Festival — Italy
- New Orleans Jazz & Heritage Festival — Spain
- New Orleans Jazz & Heritage Festival — Brazil
- New Orleans Jazz & Heritage Festival — Japan
- New Orleans Jazz & Heritage Festival — South Korea
- New Orleans Jazz & Heritage Festival — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does New Orleans Jazz & Heritage Festival have in United States?
New Orleans Jazz & Heritage Festival has an estimated audience of 1,804,705 people in United States, concentrated in Louisiana and California.
What is the gender split and age of New Orleans Jazz & Heritage Festival fans?
57.4% of New Orleans Jazz & Heritage Festival fans are female, 42.6% are male, with an average age of 45.6 years.
Which brands do New Orleans Jazz & Heritage Festival fans like most?
New Orleans Jazz & Heritage Festival fans show strongest brand affinity for Planet Fitness (4.26×), British Airways (14.13×), and Miles Davis (27.37×) over the country average.
Where do New Orleans Jazz & Heritage Festival fans live in United States?
New Orleans Jazz & Heritage Festival fans in United States are most concentrated in Louisiana (reach 333,523), California (reach 161,948), and Texas (reach 134,671). These three regions account for the largest share of the active audience.
What other brands do New Orleans Jazz & Heritage Festival fans also like?
Beyond New Orleans Jazz & Heritage Festival itself, the audience over-indexes on British Airways (14.13×), Miles Davis (27.37×), Nat King Cole (27.4×), and Ski resort (6.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for New Orleans Jazz & Heritage Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.