News 4 San Antonio Audience in United States
News 4 San Antonio has an estimated audience of 2,779,213 people in United States. 59.4% are female, 40.6% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Nebraska, nbc chicago, George Mikan, James Stewart, Jr., I-Witness.
The average News 4 San Antonio fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nebraska, nbc chicago, George Mikan, with strongest over-indexing on Nebraska (1.86× the country average). Demographically, the News 4 San Antonio audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of News 4 San Antonio fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 39.8 |
| Estimated audience size | 2,779,213 |
Audience persona
The typical News 4 San Antonio fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 2,084,410 | 33.93× |
| California | 51,755 | 0.17× |
| Florida | 27,707 | 0.15× |
| New York | 22,331 | 0.14× |
| Virginia | 19,318 | 0.29× |
| Illinois | 17,737 | 0.19× |
| Oklahoma | 17,202 | 0.56× |
| Colorado | 15,533 | 0.35× |
| Maryland | 15,377 | 0.32× |
| Tennessee | 14,192 | 0.25× |
| Louisiana | 11,736 | 0.33× |
| Arkansas | 11,193 | 0.49× |
| Georgia | 10,974 | 0.13× |
| Washington | 10,505 | 0.19× |
| Alabama | 8,938 | 0.23× |
| North Carolina | 8,510 | 0.1× |
| New Mexico | 7,951 | 0.57× |
| Arizona | 7,678 | 0.14× |
| Ohio | 7,628 | 0.09× |
| Missouri | 7,534 | 0.17× |
| Mississippi | 7,200 | 0.31× |
| Minnesota | 7,124 | 0.18× |
| Idaho | 6,861 | 0.49× |
| Oregon | 6,651 | 0.21× |
| Michigan | 6,328 | 0.09× |
| Kentucky | 6,156 | 0.18× |
| New Jersey | 6,136 | 0.09× |
| Pennsylvania | 6,035 | 0.06× |
| West Virginia | 5,944 | 0.46× |
| Iowa | 5,646 | 0.25× |
| South Carolina | 5,636 | 0.13× |
| Indiana | 5,492 | 0.11× |
| Kansas | 5,490 | 0.25× |
| Wisconsin | 5,455 | 0.13× |
| Hawaii | 5,243 | 0.44× |
| Montana | 5,171 | 0.67× |
| Nevada | 5,151 | 0.19× |
| South Dakota | 5,104 | 0.79× |
| North Dakota | 4,969 | 0.87× |
| New Hampshire | 4,897 | 0.45× |
| Wyoming | 4,808 | 1.17× |
| Nebraska | 4,796 | 0.34× |
| Connecticut | 4,788 | 0.17× |
| Rhode Island | 4,729 | 0.53× |
| Maine | 4,726 | 0.47× |
| Utah | 4,666 | 0.19× |
| Vermont | 4,651 | 0.95× |
| Massachusetts | 4,453 | 0.08× |
| Delaware | 4,235 | 0.55× |
| Washington, District of Columbia | 3,313 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 1.86× | Travel & Leisure |
| nbc chicago | 1.92× | Movies & TV |
| George Mikan | 1.62× | Sports |
| James Stewart, Jr. | 1.71× | Sports |
| I-Witness | 1.57× | Movies & TV |
| Droop-E | 1.76× | Music & Radio |
| Alexandr Dolgopolov | 2.71× | Sports |
| Naval Air Engineering Station Lakehurst | 2.22× | |
| Alsancak | 1.62× | |
| Menina Cachos | 1.52× | |
| JT Bioscoop | 2.2× | |
| Seiiti Arata Jr. | 1.55× | |
| Butik Hamil | 1.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
| Extroversion | THRILL | 1.01 |
| Risk Appetite | THRILL | 1.01 |
| Creativity | OPEN | 0.99 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| United Kingdom | 0.2% |
| Canada | 0.1% |
See News 4 San Antonio audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does News 4 San Antonio have in United States?
News 4 San Antonio has an estimated audience of 2,779,213 people in United States, concentrated in Texas and California.
What is the gender split and age of News 4 San Antonio fans?
59.4% of News 4 San Antonio fans are female, 40.6% are male, with an average age of 39.8 years.
Which brands do News 4 San Antonio fans like most?
News 4 San Antonio fans show strongest brand affinity for Nebraska (1.86×), nbc chicago (1.92×), and George Mikan (1.62×) over the country average.
Where do News 4 San Antonio fans live in United States?
News 4 San Antonio fans in United States are most concentrated in Texas (reach 2,084,410), California (reach 51,755), and Florida (reach 27,707). These three regions account for the largest share of the active audience.
What other brands do News 4 San Antonio fans also like?
Beyond News 4 San Antonio itself, the audience over-indexes on nbc chicago (1.92×), George Mikan (1.62×), James Stewart, Jr. (1.71×), and I-Witness (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for News 4 San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.