A data profile of the people who buy, follow and care about O. J. Simpson in United States — modelled from more than twelve digital signal sources. O. J. Simpson has an estimated audience of 6,582,480 people in United States.
The average O. J. Simpson fan in United States is 41.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the O. J. Simpson profile in United States.
41.7% are female, 58.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.8 |
| Estimated audience size | 6,582,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 23% |
of the worldwide O. J. Simpson audience comes from United States.
| Country | Share |
|---|---|
| United States | 58.2% |
| Germany | 10.8% |
| United Kingdom | 10.0% |
Where the O. J. Simpson audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~200K | 1.12× | |
| 02 | Connecticut | ~70K | 1.12× | |
| 03 | California | ~800K | 1.11× | |
| 04 | Nevada | ~70K | 1.10× | |
| 05 | Oklahoma | ~80K | 1.09× | |
| 06 | Georgia | ~200K | 1.08× | |
| 07 | Louisiana | ~90K | 1.08× | |
| 08 | Kansas | ~50K | 1.08× | |
| 09 | North Dakota | ~10K | 1.07× | |
| 10 | Texas | ~600K | 1.06× | |
| 11 | Michigan | ~200K | 1.06× | |
| 12 | Tennessee | ~100K | 1.06× | |
| 13 | South Carolina | ~100K | 1.05× | |
| 14 | Kentucky | ~80K | 1.05× | |
| 15 | New York | ~400K | 1.04× | |
| 16 | Pennsylvania | ~200K | 1.04× | |
| 17 | Illinois | ~200K | 1.04× | |
| 18 | Maryland | ~100K | 1.04× | |
| 19 | Missouri | ~100K | 1.04× | |
| 20 | Mississippi | ~60K | 1.04× | |
| 21 | Ohio | ~200K | 1.03× | |
| 22 | Arizona | ~100K | 1.03× | |
| 23 | Massachusetts | ~100K | 1.03× | |
| 24 | Indiana | ~100K | 1.03× | |
| 25 | Iowa | ~60K | 1.03× | |
| 26 | Rhode Island | ~20K | 1.03× | |
| 27 | Florida | ~400K | 1.02× | |
| 28 | Arkansas | ~50K | 1.02× | |
| 29 | Wisconsin | ~100K | 1.00× | |
| 30 | Minnesota | ~90K | 1.00× | |
| 31 | Alabama | ~90K | 1.00× | |
| 32 | West Virginia | ~30K | 1.00× | |
| 33 | Nebraska | ~30K | 0.99× | |
| 34 | North Carolina | ~200K | 0.98× | |
| 35 | Virginia | ~200K | 0.98× | |
| 36 | Washington | ~100K | 0.98× | |
| 37 | Colorado | ~100K | 0.97× | |
| 38 | Utah | ~60K | 0.97× | |
| 39 | Idaho | ~30K | 0.95× | |
| 40 | Oregon | ~70K | 0.94× | |
| 41 | New Hampshire | ~20K | 0.94× | |
| 42 | Washington, District of Columbia | ~20K | 0.94× | |
| 43 | New Mexico | ~30K | 0.92× | |
| 44 | Delaware | ~20K | 0.92× | |
| 45 | South Dakota | ~10K | 0.92× | |
| 46 | Montana | ~20K | 0.90× | |
| 47 | Maine | ~20K | 0.87× | |
| 48 | Hawaii | ~20K | 0.86× | |
| 49 | Alaska | ~10K | 0.81× | |
| 50 | Vermont | ~9K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for O. J. Simpson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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