Rascasse Audience Intelligence

O.B Target Market in United States

A data profile of the people who buy, follow and care about O.B in United States — modelled from more than twelve digital signal sources. O.B has an estimated audience of 434,964 people in United States.

#55among Personal care in United States#4103among Brand in United States#430in Beauty & Wellness

The average O.B fan in United States is 25.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the O.B profile in United States.

Audience size
435K
in United States
Gender
100.0%♀
0.0% male
Age
25.5
average years
Country rank
#39693
Brand in United States
Fig. 01

Search interest · 12-month trend

+193%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of O.B

100.0% are female, 0.0% are male, average age 25.5.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for O.B audience in United States
MetricValue
Female100.0%
Male0.0%
Average age25.5
Estimated audience size434,964
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the O.B audience in United States
Age bracketShare%
16-1952%
20-2930%
30-3917%
40-490%
50+0%
Fig. 04

Worldwide distribution

69.8%

of the worldwide O.B audience comes from United States.

Worldwide audience distribution share by country for O.B
CountryShare
United States69.8%
Germany23.4%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the O.B audience in United States is strongest.

Fig. 05

Top regions by affinity

O.B customers by region in United States
#RegionReachAffinity×
01Louisiana~7K1.35×
02North Dakota~1K1.21×
03Florida~30K1.16×
04Indiana~9K1.15×
05Alabama~7K1.12×
06Mississippi~4K1.12×
07Iowa~4K1.12×
08Massachusetts~9K1.09×
09Oregon~5K1.09×
10West Virginia~2K1.09×
11California~50K1.06×
12Arizona~9K1.06×
13Oklahoma~5K1.06×
14New York~30K1.05×
15Arkansas~4K1.05×
16New Mexico~2K1.05×
17Virginia~10K1.04×
18Washington~9K1.04×
19Washington, District of Columbia~1K1.04×
20Tennessee~9K1.03×
21Missouri~7K1.03×
22Kansas~3K1.03×
23Ohio~10K1.01×
24South Dakota<1K1.01×
25Alaska<1K1.01×
26Pennsylvania~10K1.00×
27Hawaii~2K1.00×
28Georgia~10K0.99×
29Connecticut~4K0.98×
30Nebraska~2K0.97×
31New Jersey~10K0.96×
32Kentucky~5K0.96×
33Rhode Island~1K0.96×
34Michigan~10K0.95×
35Nevada~4K0.95×
36Maine~1K0.95×
37Texas~30K0.94×
38North Carolina~10K0.94×
39Maryland~7K0.94×
40South Carolina~6K0.94×
41Vermont<1K0.93×
42Illinois~10K0.92×
43Delaware~1K0.91×
44Idaho~2K0.90×
45Wisconsin~6K0.89×
46Minnesota~5K0.86×
47Utah~3K0.86×
48Montana~1K0.85×
49New Hampshire~1K0.84×
50Colorado~6K0.82×
Fig. 06

Affinity by region

Affinity by region — O.B, United States
0.82×1.00×1.35×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See O.B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for O.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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