O.B Audience in United States
O.B has an estimated audience of 427,344 people in United States. 100.0% are female, 0.0% are male, average age 25.5. Top regions: California, Texas, Florida.
The average O.B fan in United States is 25.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of O.B fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 25.5 |
| Estimated audience size | 427,344 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,231 | 1.11× |
| Texas | 36,830 | 1.0× |
| Florida | 34,305 | 1.19× |
| New York | 26,458 | 1.11× |
| Pennsylvania | 14,857 | 1.03× |
| Illinois | 13,779 | 0.97× |
| Ohio | 13,715 | 1.04× |
| Georgia | 13,484 | 1.02× |
| North Carolina | 12,570 | 0.98× |
| Virginia | 11,253 | 1.08× |
| New Jersey | 10,819 | 1.0× |
| Michigan | 10,806 | 0.97× |
| Massachusetts | 9,443 | 1.12× |
| Arizona | 9,367 | 1.07× |
| Indiana | 9,323 | 1.19× |
| Washington | 9,178 | 1.07× |
| Tennessee | 8,957 | 1.04× |
| Louisiana | 7,577 | 1.37× |
| Missouri | 7,257 | 1.05× |
| Maryland | 6,863 | 0.93× |
| Alabama | 6,703 | 1.12× |
| South Carolina | 6,138 | 0.95× |
| Wisconsin | 5,705 | 0.89× |
| Colorado | 5,585 | 0.83× |
| Oregon | 5,416 | 1.11× |
| Minnesota | 5,304 | 0.87× |
| Kentucky | 5,165 | 0.96× |
| Oklahoma | 5,147 | 1.08× |
| Connecticut | 4,210 | 0.98× |
| Iowa | 3,946 | 1.12× |
| Nevada | 3,924 | 0.95× |
| Mississippi | 3,891 | 1.11× |
| Arkansas | 3,715 | 1.06× |
| Kansas | 3,518 | 1.04× |
| Utah | 3,210 | 0.84× |
| New Mexico | 2,204 | 1.03× |
| West Virginia | 2,103 | 1.06× |
| Nebraska | 2,017 | 0.94× |
| Idaho | 1,802 | 0.84× |
| Hawaii | 1,794 | 0.98× |
| Maine | 1,389 | 0.91× |
| Washington, District of Columbia | 1,314 | 1.02× |
| New Hampshire | 1,247 | 0.74× |
| Rhode Island | 1,220 | 0.9× |
| North Dakota | 1,082 | 1.23× |
| Delaware | 981 | 0.83× |
| South Dakota | 947 | 0.96× |
| Alaska | 861 | 0.94× |
| Montana | 840 | 0.71× |
| Vermont | 616 | 0.82× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.6% |
| Germany | 23.6% |
| Italy | 6.8% |
See O.B audiences in other countries
More Personal care audiences in United States
- L'Oréal (11,454,506)
- European Wax Center (7,341,928)
- Lush (company) (6,280,438)
- Kiehl's (6,189,279)
- La Roche-Posay (4,521,932)
How to read this data
Audience size is the estimated number of people in United States who actively search for O.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.