Peter Falk Audience in United States

Peter Falk logo

Peter Falk has an estimated audience of 1,548,172 people in United States. 51.2% are female, 48.8% are male, average age 51.7. Top regions: California, Florida, Texas. Top brand affinities: Pillow, Litter box, Enfamil, Paul Dano, Temple Grandin.

The average Peter Falk fan in United States is 51.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pillow, Litter box, Enfamil, with strongest over-indexing on Pillow (1.92× the country average). Demographically, the Peter Falk audience skews balanced with an average age of 51.7, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Peter Falk fans

Demographic split for Peter Falk audience in United States
MetricValue
Female51.2%
Male48.8%
Average age51.7
Estimated audience size1,548,172

Audience persona

The typical Peter Falk fan in United States is balanced, around 51.7 years old, with strong Individualism tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Peter Falk in United States
RegionReachAffinity
California150,0500.88×
Florida102,0780.97×
Texas101,4920.76×
New York93,6361.08×
Pennsylvania63,1001.21×
Ohio56,3891.18×
Illinois56,3181.09×
Michigan48,4731.2×
North Carolina42,5690.91×
New Jersey42,4161.08×
Georgia39,7160.83×
Arizona36,0251.14×
Washington34,4441.11×
Virginia34,1860.91×
Massachusetts33,0801.08×
Tennessee31,7071.02×
Indiana30,2181.07×
Maryland29,8261.12×
Missouri29,2661.17×
Wisconsin26,0471.12×
Minnesota22,5291.02×
Oregon22,4741.27×
Alabama22,2641.03×
Colorado21,8260.89×
South Carolina21,6790.93×
Kentucky19,6141.01×
Connecticut17,8651.15×
Oklahoma16,5050.96×
Louisiana16,4330.82×
Utah13,3010.96×
Nevada12,8740.86×
Arkansas12,2660.96×
Iowa11,8740.93×
Kansas11,7820.97×
Mississippi11,0340.87×
Idaho8,7891.13×
New Mexico7,6130.98×
New Hampshire7,3841.21×
West Virginia7,1460.99×
Nebraska7,1380.92×
Maine6,7101.21×
Rhode Island5,4261.1×
Montana4,2821×
Delaware4,1020.96×
Hawaii3,8810.58×
Washington, District of Columbia3,4910.75×
Alaska3,1500.95×
South Dakota3,1310.88×
Vermont2,8921.06×
North Dakota2,6520.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Falk audience
BrandAffinityCategory
Pillow1.92×Home & Garden
Litter box1.83×Pets & Animals
Enfamil2.65×Kids & Family
Paul Dano2.03×Movies & TV
Temple Grandin2.55×Literature
Arutz Sheva1.96×News
Artistic inspiration1.69×Arts & Culture
Ironmongery2.81×Home & Garden
Eindhoven1.59×Travel & Leisure
REO Speedwagon1.78×Music & Radio
Gaelic football1.63×Sports
Pendleton, Oregon3.08×Travel & Leisure
Cantù1.57×Travel & Leisure
Pyrite3.06×Business & Career
Ted Ginn, Jr.3.21×Sports
ABC iview1.94×Movies & TV
Iguala1.65×Travel & Leisure
Islamic architecture1.9×Home & Garden
CAD/CAM dentistry2.01×Health
Islamic eschatology1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Falk audience
TraitClusterScore
IndividualismJOY1.7
Community OrientationOPEN1.66
TraditionCONSERVATISM1.63
SpiritualityBALANCE1.57
LGBTQ+ IdentityOPEN1.45
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Peter Falk
CountryShare
United States59.9%
Germany25.4%
Italy14.8%

See Peter Falk audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Peter Falk have in United States?

Peter Falk has an estimated audience of 1,548,172 people in United States, concentrated in California and Florida.

What is the gender split and age of Peter Falk fans?

51.2% of Peter Falk fans are female, 48.8% are male, with an average age of 51.7 years.

Which brands do Peter Falk fans like most?

Peter Falk fans show strongest brand affinity for Pillow (1.92×), Litter box (1.83×), and Enfamil (2.65×) over the country average.

Where do Peter Falk fans live in United States?

Peter Falk fans in United States are most concentrated in California (reach 150,050), Florida (reach 102,078), and Texas (reach 101,492). These three regions account for the largest share of the active audience.

What other brands do Peter Falk fans also like?

Beyond Peter Falk itself, the audience over-indexes on Litter box (1.83×), Enfamil (2.65×), Paul Dano (2.03×), and Temple Grandin (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Falk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.