Iguala Audience in United States

Iguala logo

Iguala has an estimated audience of 379,224 people in United States. 33.0% are female, 67.0% are male, average age 36.9. Top regions: California, Texas, Illinois. Top brand affinities: Minnesota, JTV (Indonesia), Mad About You, Penn & Teller, Toros de Tijuana.

The average Iguala fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Minnesota, JTV (Indonesia), Mad About You, with strongest over-indexing on Minnesota (1.92× the country average). Demographically, the Iguala audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Iguala fans

Demographic split for Iguala audience in United States
MetricValue
Female33.0%
Male67.0%
Average age36.9
Estimated audience size379,224

Audience persona

The typical Iguala fan in United States is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Iguala in United States
RegionReachAffinity
California60,7071.46×
Texas38,8471.19×
Illinois36,7112.91×
Georgia15,7491.35×
Florida11,9170.46×
New York10,5810.5×
Arizona7,1800.93×
North Carolina6,4270.56×
Washington5,9540.78×
Indiana4,4720.65×
Nevada4,2251.15×
Virginia4,1190.45×
Pennsylvania3,5740.28×
Tennessee3,5720.47×
Michigan3,5610.36×
Wisconsin3,5420.62×
Minnesota3,3310.61×
Mississippi3,1981.02×
New Jersey3,0660.32×
Colorado3,0490.51×
Louisiana2,8440.58×
Arkansas2,8410.91×
Oklahoma2,7790.66×
Utah2,7640.81×
Kentucky2,7350.58×
Alabama2,6470.5×
West Virginia2,6401.5×
Alaska2,6353.25×
South Carolina2,5040.44×
Massachusetts2,4730.33×
Ohio2,4470.21×
Kansas2,4390.82×
Idaho2,4381.28×
Oregon2,4330.56×
Missouri2,3620.39×
Hawaii2,3291.43×
Iowa2,3150.74×
Montana2,2972.18×
Maryland2,2200.34×
New Hampshire2,1751.46×
Nebraska2,1301.12×
Connecticut2,1270.56×
New Mexico2,1191.11×
Rhode Island2,1011.74×
Maine2,0991.55×
Vermont2,0663.1×
Delaware1,8811.8×
Washington, District of Columbia1,6981.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iguala audience
BrandAffinityCategory
Minnesota1.92×Travel & Leisure
JTV (Indonesia)2.34×
Mad About You4.46×Movies & TV
Penn & Teller2.73×Movies & TV
Toros de Tijuana7.66×Sports
Ext JS8.05×Technology & Electronics
Dental hygienist1.71×Health
Leverage (TV series)1.51×Movies & TV
My Name Is Khan6.54×Movies & TV
The Boomtown Rats12.09×Music & Radio
bumGenius8.14×Kids & Family
Bus Driver (video game)3.14×Games
Ixtapaluca2.66×Travel & Leisure
Sam Bush3.66×Music & Radio
St Matthew Passion5.2×
The Diving Bell and the Butterfly2.56×Movies & TV
Warminster Township, Bucks County, Pennsylvania3.37×Travel & Leisure
Bumbershoot2.65×Music & Radio
Santa Isabel, São Paulo6.5×Travel & Leisure
Bustos, Bulacan3.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iguala audience
TraitClusterScore
Need for SecurityCONSERVATISM1.18
Urban LifestyleOPEN1.07
Risk AppetiteTHRILL1.06
ExtroversionTHRILL0.98
Price SensitivityPREMIUM0.94
Social Media UsageJOY0.89

Worldwide distribution

Worldwide audience distribution share by country for Iguala
CountryShare
Mexico61.4%
United States35.3%
Spain3.1%

See Iguala audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Iguala have in United States?

Iguala has an estimated audience of 379,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Iguala fans?

33.0% of Iguala fans are female, 67.0% are male, with an average age of 36.9 years.

Which brands do Iguala fans like most?

Iguala fans show strongest brand affinity for Minnesota (1.92×), JTV (Indonesia) (2.34×), and Mad About You (4.46×) over the country average.

Where do Iguala fans live in United States?

Iguala fans in United States are most concentrated in California (reach 60,707), Texas (reach 38,847), and Illinois (reach 36,711). These three regions account for the largest share of the active audience.

What other brands do Iguala fans also like?

Beyond Iguala itself, the audience over-indexes on JTV (Indonesia) (2.34×), Mad About You (4.46×), Penn & Teller (2.73×), and Toros de Tijuana (7.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iguala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.