Petersburg, Virginia Audience in United States

Petersburg, Virginia logo

Petersburg, Virginia has an estimated audience of 342,809 people in United States. 58.9% are female, 41.1% are male, average age 43.3. Top regions: Virginia, Indiana, Florida. Top brand affinities: Jonathan Davis, Dental hygienist, Cal Ripken, Jr., Paul Graham (computer programmer), William F. Buckley, Jr..

The average Petersburg, Virginia fan in United States is 43.3 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Indiana, Florida. Top brand affinities include Jonathan Davis, Dental hygienist, Cal Ripken, Jr., with strongest over-indexing on Jonathan Davis (3.72× the country average). Demographically, the Petersburg, Virginia audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Petersburg, Virginia fans

Demographic split for Petersburg, Virginia audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.3
Estimated audience size342,809

Audience persona

The typical Petersburg, Virginia fan in United States is more female, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Petersburg, Virginia in United States
RegionReachAffinity
Virginia90,72510.87×
Indiana17,4572.79×
Florida16,2620.7×
Texas13,7230.47×
Illinois13,2031.16×
Pennsylvania11,7371.02×
New York10,7860.56×
California10,5810.28×
North Carolina10,4231.01×
Ohio9,3090.88×
Michigan8,0000.89×
West Virginia7,7184.83×
Maryland7,6911.3×
Tennessee7,4161.08×
Georgia6,0030.57×
New Jersey5,1630.59×
Kentucky4,8961.14×
South Carolina3,8300.74×
Washington3,7890.55×
Alaska3,3744.6×
Massachusetts2,7090.4×
Iowa2,1140.75×
Washington, District of Columbia2,0942.03×
Missouri2,0870.38×
Arizona1,9920.28×
Oregon1,9290.49×
Colorado1,9180.35×
Alabama1,8520.39×
Minnesota1,7300.35×
Wisconsin1,5910.31×
Connecticut1,5260.44×
Nebraska1,5160.88×
Louisiana1,2640.29×
Oklahoma1,1370.3×
Utah1,1060.36×
Kansas1,0410.39×
Mississippi8530.3×
Nevada8520.26×
North Dakota8251.17×
Arkansas8090.29×
Maine7720.63×
Idaho7520.44×
Delaware6580.7×
New Hampshire5680.42×
New Mexico4770.28×
Hawaii3730.25×
Rhode Island3490.32×
Montana3400.36×
Vermont2940.49×
South Dakota2820.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petersburg, Virginia audience
BrandAffinityCategory
Jonathan Davis3.72×Music & Radio
Dental hygienist2.07×Health
Cal Ripken, Jr.1.96×Sports
Paul Graham (computer programmer)2.4×Technology & Electronics
William F. Buckley, Jr.1.57×
Jbc1.7×Kids & Family
Ponte Milvio4.7×Travel & Leisure
Jebel Ali Free Zone2.26×Business & Career
The Joseph Smith Papers1.74×Literature
Gran Chaco1.52×Travel & Leisure
JBPM1.96×
Faculty of Engineering - Cairo university1.51×Business & Career
Cacciucco1.54×Food & Beverages
Peschici1.52×Travel & Leisure
Editora JBC1.83×Literature
JBK Horse Shows1.68×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petersburg, Virginia audience
TraitClusterScore
Career OrientationPOWER1.28
Community OrientationOPEN1.26
TraditionCONSERVATISM1.1
Family OrientationCONSERVATISM1.1
Need for SecurityCONSERVATISM1.1
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Petersburg, Virginia
CountryShare
United States78.6%
Germany12.9%
Italy8.5%

See Petersburg, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Petersburg, Virginia have in United States?

Petersburg, Virginia has an estimated audience of 342,809 people in United States, concentrated in Virginia and Indiana.

What is the gender split and age of Petersburg, Virginia fans?

58.9% of Petersburg, Virginia fans are female, 41.1% are male, with an average age of 43.3 years.

Which brands do Petersburg, Virginia fans like most?

Petersburg, Virginia fans show strongest brand affinity for Jonathan Davis (3.72×), Dental hygienist (2.07×), and Cal Ripken, Jr. (1.96×) over the country average.

Where do Petersburg, Virginia fans live in United States?

Petersburg, Virginia fans in United States are most concentrated in Virginia (reach 90,725), Indiana (reach 17,457), and Florida (reach 16,262). These three regions account for the largest share of the active audience.

What other brands do Petersburg, Virginia fans also like?

Beyond Petersburg, Virginia itself, the audience over-indexes on Dental hygienist (2.07×), Cal Ripken, Jr. (1.96×), Paul Graham (computer programmer) (2.4×), and William F. Buckley, Jr. (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petersburg, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.