Pleasant Hill, California Audience in United States

Pleasant Hill, California logo

Pleasant Hill, California has an estimated audience of 349,295 people in United States. 65.4% are female, 34.6% are male, average age 41.3. Top regions: California, Iowa, Missouri. Top brand affinities: Dental hygienist, Sinaloa, Jura Mountains, Cacique, JBS USA.

The average Pleasant Hill, California fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Iowa, Missouri. Top brand affinities include Dental hygienist, Sinaloa, Jura Mountains, with strongest over-indexing on Dental hygienist (3.02× the country average). Demographically, the Pleasant Hill, California audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Pleasant Hill, California fans

Demographic split for Pleasant Hill, California audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.3
Estimated audience size349,295

Audience persona

The typical Pleasant Hill, California fan in United States is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Dental hygienist.

Top regions in United States

Top regions ranked by reach for Pleasant Hill, California in United States
RegionReachAffinity
California181,3444.72×
Iowa28,1199.77×
Missouri16,9393.01×
Texas12,4490.41×
Oregon8,5442.13×
New York7,9830.41×
Florida7,8040.33×
Arizona6,7770.95×
Washington6,3570.91×
Illinois5,7400.49×
Nevada5,3321.58×
Georgia4,0330.37×
Colorado3,6630.67×
Pennsylvania3,5310.3×
Ohio3,4710.32×
Virginia3,3900.4×
North Carolina3,3190.32×
Massachusetts3,0390.44×
Utah2,8820.92×
New Jersey2,8420.32×
Tennessee2,3060.33×
Kansas2,2300.81×
Minnesota2,1930.44×
Michigan2,0570.23×
Maryland2,0240.34×
Hawaii1,9601.31×
Idaho1,8731.07×
Wisconsin1,6370.31×
Oklahoma1,5250.39×
Indiana1,5170.24×
South Carolina1,4650.28×
Louisiana1,4560.32×
Alabama1,4520.3×
Mississippi1,4040.49×
Kentucky1,3000.3×
Arkansas1,2470.43×
Connecticut1,1670.33×
West Virginia1,1590.71×
Alaska1,1571.55×
New Hampshire1,1140.81×
Montana1,0921.13×
South Dakota9951.23×
North Dakota9691.35×
Wyoming9381.81×
Nebraska9350.53×
New Mexico9300.53×
Rhode Island9220.83×
Maine9220.74×
Vermont9071.48×
Delaware8260.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pleasant Hill, California audience
BrandAffinityCategory
Dental hygienist3.02×Health
Sinaloa1.6×Travel & Leisure
Jura Mountains5.05×Travel & Leisure
Cacique1.5×Food & Beverages
JBS USA1.88×Food & Beverages
The Diving Bell and the Butterfly2.6×Movies & TV
JT Paintball3.56×
Canino1.53×Travel & Leisure
John Gray (U.S. author)1.54×Literature
Chicago Stock Exchange1.53×Business & Career
JTG2.11×Sports
Universal suffrage1.5×Politics & Society
Mysłowice1.53×Travel & Leisure
Koç Holding1.87×Business & Career
Duquesne University School of Law1.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pleasant Hill, California audience
TraitClusterScore
DIY MentalityTHRILL1.28
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.2
Quality AwarenessPREMIUM1.2
TraditionCONSERVATISM1.1
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Pleasant Hill, California
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Pleasant Hill, California audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Pleasant Hill, California have in United States?

Pleasant Hill, California has an estimated audience of 349,295 people in United States, concentrated in California and Iowa.

What is the gender split and age of Pleasant Hill, California fans?

65.4% of Pleasant Hill, California fans are female, 34.6% are male, with an average age of 41.3 years.

Which brands do Pleasant Hill, California fans like most?

Pleasant Hill, California fans show strongest brand affinity for Dental hygienist (3.02×), Sinaloa (1.6×), and Jura Mountains (5.05×) over the country average.

Where do Pleasant Hill, California fans live in United States?

Pleasant Hill, California fans in United States are most concentrated in California (reach 181,344), Iowa (reach 28,119), and Missouri (reach 16,939). These three regions account for the largest share of the active audience.

What other brands do Pleasant Hill, California fans also like?

Beyond Pleasant Hill, California itself, the audience over-indexes on Sinaloa (1.6×), Jura Mountains (5.05×), Cacique (1.5×), and JBS USA (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pleasant Hill, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.