Red Rabbit Audience in United States

Red Rabbit logo

Red Rabbit has an estimated audience of 307,283 people in United States. 24.5% are female, 75.5% are male, average age 38.6. Top regions: Minnesota, Pennsylvania, California. Top brand affinities: Ellen Burstyn, Leprechaun, John Frusciante, WAOW, Colorado River.

The average Red Rabbit fan in United States is 38.6 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Pennsylvania, California. Top brand affinities include Ellen Burstyn, Leprechaun, John Frusciante, with strongest over-indexing on Ellen Burstyn (2.95× the country average). Demographically, the Red Rabbit audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Novel

Demographics of Red Rabbit fans

Demographic split for Red Rabbit audience in United States
MetricValue
Female24.5%
Male75.5%
Average age38.6
Estimated audience size307,283

Audience persona

The typical Red Rabbit fan in United States is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Red Rabbit in United States
RegionReachAffinity
Minnesota132,80730.16×
Pennsylvania21,8862.12×
California10,6050.31×
Texas9,6580.37×
New York7,3900.43×
New Jersey7,2100.92×
Florida5,5090.26×
Illinois4,2460.41×
Idaho3,7342.42×
North Carolina3,7130.4×
Wisconsin3,5390.77×
Ohio2,9400.31×
Georgia2,8660.3×
Michigan2,6990.34×
Virginia2,2160.3×
Tennessee1,7740.29×
Maryland1,6770.32×
Washington1,6160.26×
Indiana1,5820.28×
Missouri1,4880.3×
Massachusetts1,4370.24×
Colorado1,3640.28×
South Carolina1,3130.28×
Arizona1,1790.19×
Oregon1,1600.33×
Iowa1,1390.45×
Kentucky1,1320.29×
Utah1,0960.4×
Louisiana1,0590.27×
Oklahoma9710.28×
Alabama9130.21×
Connecticut7340.24×
Nevada7190.24×
Mississippi6910.27×
Arkansas6790.27×
Kansas6730.28×
Maine6570.6×
Washington, District of Columbia6430.7×
North Dakota5180.82×
Nebraska4900.32×
South Dakota3130.44×
New Mexico3020.2×
West Virginia2910.2×
Hawaii2780.21×
New Hampshire2600.21×
Delaware2160.26×
Montana2110.25×
Rhode Island1740.18×
Alaska1700.26×
Vermont1520.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Rabbit audience
BrandAffinityCategory
Ellen Burstyn2.95×Movies & TV
Leprechaun2.7×Literature
John Frusciante3.1×Music & Radio
WAOW4.41×Movies & TV
Colorado River1.55×Travel & Leisure
Portia de Rossi1.67×Movies & TV
Ash vs Evil Dead2.27×Movies & TV
Stealing Beauty2.65×Movies & TV
New York Harbor1.7×Travel & Leisure
Lion of Judah1.94×
Ohio State Buckeyes women's basketball1.52×Sports
iPEC Coaching2.39×Business & Career
Italian Riviera1.76×Travel & Leisure
The Specials3.01×Music & Radio
TripIt1.84×Travel & Leisure
Laura Lee1.95×Beauty & Wellness
Tus, Iran1.91×Travel & Leisure
JR Aquino1.78×
GrabCAD1.71×Technology & Electronics
Chengdu1.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Rabbit audience
TraitClusterScore
Early Adopter MentalityPOWER2.25
Urban LifestyleOPEN2.23
Luxury OrientationPREMIUM1.98
DIY MentalityTHRILL1.59
TravellingTHRILL1.58
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Red Rabbit
CountryShare
United States94.0%
Germany5.0%
Italy1.1%

See Red Rabbit audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Red Rabbit have in United States?

Red Rabbit has an estimated audience of 307,283 people in United States, concentrated in Minnesota and Pennsylvania.

What is the gender split and age of Red Rabbit fans?

24.5% of Red Rabbit fans are female, 75.5% are male, with an average age of 38.6 years.

Which brands do Red Rabbit fans like most?

Red Rabbit fans show strongest brand affinity for Ellen Burstyn (2.95×), Leprechaun (2.7×), and John Frusciante (3.1×) over the country average.

Where do Red Rabbit fans live in United States?

Red Rabbit fans in United States are most concentrated in Minnesota (reach 132,807), Pennsylvania (reach 21,886), and California (reach 10,605). These three regions account for the largest share of the active audience.

What other brands do Red Rabbit fans also like?

Beyond Red Rabbit itself, the audience over-indexes on Leprechaun (2.7×), John Frusciante (3.1×), WAOW (4.41×), and Colorado River (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Rabbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.