Riot Fest Audience in United States

Riot Fest logo

Riot Fest has an estimated audience of 447,050 people in United States. 43.1% are female, 56.9% are male, average age 38.0. Top regions: Illinois, California, Wisconsin. Top brand affinities: Dog breed, Winemaking, Home construction, Gift registry, Tech News.

The average Riot Fest fan in United States is 38.0 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Wisconsin. Top brand affinities include Dog breed, Winemaking, Home construction, with strongest over-indexing on Dog breed (7.41× the country average). Demographically, the Riot Fest audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Riot Fest fans

Demographic split for Riot Fest audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.0
Estimated audience size447,050

Audience persona

The typical Riot Fest fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Riot Fest in United States
RegionReachAffinity
Illinois276,46318.56×
California23,5120.48×
Wisconsin22,9503.41×
Indiana21,9252.68×
Michigan17,5661.5×
Texas14,7370.38×
Ohio13,5680.99×
New York13,1200.53×
Florida11,6550.39×
Pennsylvania8,1270.54×
Missouri7,3311.02×
Minnesota7,2891.14×
Colorado6,6770.95×
Tennessee6,1890.69×
Iowa5,8651.59×
Georgia5,2720.38×
North Carolina5,0280.37×
Virginia4,8590.45×
Kentucky4,7630.85×
Arizona4,6050.5×
New Jersey4,3910.39×
Massachusetts4,3010.49×
Washington4,2900.48×
Nevada3,3000.76×
Oregon2,8290.55×
Maryland2,7250.35×
Louisiana2,7160.47×
South Carolina2,3260.35×
Alabama2,1090.34×
Kansas2,0460.58×
Oklahoma2,0380.41×
Connecticut1,6390.37×
Nebraska1,5970.71×
Arkansas1,5600.42×
Utah1,3680.34×
New Mexico9390.42×
Washington, District of Columbia9180.68×
West Virginia8220.39×
Mississippi7930.22×
Montana7030.57×
New Hampshire6770.38×
Idaho6180.28×
Hawaii6150.32×
South Dakota5740.56×
Rhode Island5320.37×
North Dakota5010.55×
Maine4540.28×
Alaska4310.45×
Delaware3770.31×
Vermont3160.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riot Fest audience
BrandAffinityCategory
Dog breed7.41×Pets & Animals
Winemaking10.65×Food & Beverages
Home construction2.99×Home & Garden
Gift registry26.39×Kids & Family
Tech News16.41×Technology & Electronics
Tuscany10×Travel & Leisure
Grinch5.28×Movies & TV
Israel2.71×Travel & Leisure
Monmouth County, New Jersey12.08×Travel & Leisure
3D printing3.06×Technology & Electronics
Historic site4.93×Arts & Culture
Sailor5.32×Travel & Leisure
Minnesota1.87×Travel & Leisure
Building envelope10.24×Home & Garden
Goop5.44×Internet & Social Media
Celtic mythology9.58×Arts & Culture
Captain America (1990 film)4.39×Movies & TV
Vocal harmony3.78×Music & Radio
Google Photos1.93×Technology & Electronics
Vickie Guerrero11.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riot Fest audience
TraitClusterScore
ExtroversionTHRILL3.35
Early Adopter MentalityPOWER1.72
Urban LifestyleOPEN1.7
TraditionCONSERVATISM1.57
SustainabilityBALANCE1.43
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Riot Fest
CountryShare
United States82.0%
United Kingdom6.9%
Canada5.3%

See Riot Fest audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Riot Fest have in United States?

Riot Fest has an estimated audience of 447,050 people in United States, concentrated in Illinois and California.

What is the gender split and age of Riot Fest fans?

43.1% of Riot Fest fans are female, 56.9% are male, with an average age of 38.0 years.

Which brands do Riot Fest fans like most?

Riot Fest fans show strongest brand affinity for Dog breed (7.41×), Winemaking (10.65×), and Home construction (2.99×) over the country average.

Where do Riot Fest fans live in United States?

Riot Fest fans in United States are most concentrated in Illinois (reach 276,463), California (reach 23,512), and Wisconsin (reach 22,950). These three regions account for the largest share of the active audience.

What other brands do Riot Fest fans also like?

Beyond Riot Fest itself, the audience over-indexes on Winemaking (10.65×), Home construction (2.99×), Gift registry (26.39×), and Tech News (16.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riot Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.