Rascasse Audience Intelligence

Riot Fest Audience in United States

Riot Fest has an estimated audience of 437K people in United States.

#39among Music festival in United States#493among events in United States#5271in Music & Radio

The average Riot Fest fan in United States is 38.6 years old, more male, and lives primarily in Illinois.

By number of fans, Riot Fest ranks #39 among the 918 objects in Music festival in United States — 1.2× the group median.

Its fans are 0.6 years older than the group average of 38.0.

Women make up 43.1% of the fan base, 10.5 percentage points fewer than the group average.

Compared with the other 917 objects in Music festival, Riot Fest fans stand out for their interest in Misfits (band), Insane Clown Posse and Shutterstock.

Interest is seasonal: June, August and September account for 61% of the year's searches, November is the quietest month.

Most fans live in Illinois, Wisconsin, California.

Top affinities include Misfits (band), Insane Clown Posse, Shutterstock, with strongest over-indexing on Misfits (band) (36.4× the country average).

Demographically, the Riot Fest audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

The typical Riot Fest fan in United States is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Misfits (band).

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
437K
in United States
Gender
43.1%♀
56.9% male
Age
38.6
average years
Country rank
#41327
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Riot Fest fans

43.1% are female, 56.9% are male, average age 38.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Riot Fest audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.6
Estimated audience size437K
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Riot Fest audience in United States
Age bracketShare%
16-2415%
25-3425%
35-4426%
45-5424%
55+10%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Riot Fest audience comes from United States.

Worldwide audience distribution share by country for Riot Fest
CountryShare
United States84.5%
United Kingdom4.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Riot Fest fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K18.19×
02Wisconsin~30K3.41×
03Indiana~20K2.63×
04Iowa~7K1.65×
05Michigan~20K1.48×
06Minnesota~8K1.11×
07Missouri~8K1.00×
08Ohio~10K0.97×
09Colorado~7K0.90×
10Kentucky~5K0.89×
11South Dakota<1K0.85×
12North Dakota<1K0.83×
13Nebraska~2K0.81×
14Alaska<1K0.81×
15Vermont<1K0.79×
16Montana~1K0.77×
17Washington, District of Columbia<1K0.76×
18Nevada~3K0.74×
19Kansas~3K0.72×
20Tennessee~7K0.71×
21Delaware<1K0.71×
22Rhode Island<1K0.70×
23West Virginia~2K0.68×
24Maine~1K0.68×
25New Hampshire~1K0.68×
26Hawaii~1K0.67×
27Idaho~2K0.65×
28New Mexico~2K0.64×
29Arkansas~2K0.63×
30Mississippi~2K0.62×
31Oregon~3K0.60×
32Oklahoma~3K0.59×
33Louisiana~4K0.58×
34Massachusetts~5K0.55×
35Pennsylvania~9K0.54×
36Arizona~5K0.54×
37Connecticut~2K0.53×
38Utah~2K0.53×
39New York~10K0.52×
40Washington~5K0.52×
41Alabama~3K0.50×
42South Carolina~3K0.48×
43Virginia~5K0.47×
44California~20K0.46×
45Maryland~4K0.46×
46New Jersey~5K0.45×
47Georgia~6K0.43×
48North Carolina~6K0.42×
49Texas~10K0.41×
50Florida~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Riot Fest, United States
0.40×1.00×18.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Riot Fest audience vs. the country average
#·InterestCategoryAffinity×
01Misfits (band)Music & Radio36.40×
02Insane Clown PosseMusic & Radio30.23×
03ShutterstockInternet & Social Media27.87×
04Dover SaddleryShopping25.13×
05Wisconsin Badgers footballSports20.57×
06Die AntwoordMusic & Radio20.00×
07Ripley's Believe It or Not!Movies & TV19.41×
08EnvatoInternet & Social Media18.60×
09Wisconsin Badgers men's basketballSports16.77×
10Stan LeeMovies & TV14.60×
11DeftonesMusic & Radio14.34×
12Chester BenningtonMusic & Radio12.28×
13Seth GreenMovies & TV10.39×
14Chicago BlackhawksSports9.73×
15Slipknot (band)Music & Radio9.67×
16Neil deGrasse TysonMovies & TV9.42×
17Chicago White SoxSports7.96×
18Chumba CasinoTravel & Leisure5.28×
19BeetlejuiceMovies & TV4.31×
20Britney SpearsMusic & Radio2.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Riot Fest audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Riot Fest audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.79×
Urban LifestyleOPEN1.86×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Riot Fest audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Riot Fest over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/riot-fest-150600” · Methodology