Rascasse Audience Intelligence

Riot Fest Audience in United States

A data profile of the people who buy, follow and care about Riot Fest in United States — modelled from more than twelve digital signal sources. Riot Fest has an estimated audience of 445,578 people in United States.

#43among Music festival in United States#481among Event in United States#5510in Music & Radio

The average Riot Fest fan in United States is 38.0 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, California.

Top brand affinities include Insane Clown Posse, Shutterstock, Wisconsin Badgers football, with strongest over-indexing on Insane Clown Posse (30.23× the country average).

Demographically, the Riot Fest audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riot Fest fan in United States is more male, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Insane Clown Posse.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riot Fest profile in United States.

Audience size
446K
in United States
Gender
43.1%♀
56.9% male
Age
38.0
average years
Country rank
#39147
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riot Fest fans

43.1% are female, 56.9% are male, average age 38.0.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Riot Fest audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.0
Estimated audience size445,578
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Riot Fest audience in United States
Age bracketShare%
16-1915%
20-2925%
30-3926%
40-4924%
50+10%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Riot Fest audience comes from United States.

Worldwide audience distribution share by country for Riot Fest
CountryShare
United States79.5%
United Kingdom6.7%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riot Fest audience in United States is strongest.

Fig. 05

Top regions by affinity

Riot Fest fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K18.19×
02Wisconsin~20K3.41×
03Indiana~20K2.63×
04Iowa~6K1.65×
05Michigan~20K1.48×
06Minnesota~7K1.11×
07Missouri~7K1.00×
08Ohio~10K0.97×
09Colorado~6K0.90×
10Kentucky~5K0.89×
11South Dakota<1K0.85×
12North Dakota<1K0.83×
13Nebraska~2K0.81×
14Alaska<1K0.81×
15Vermont<1K0.79×
16Montana<1K0.77×
17Washington, District of Columbia~1K0.76×
18Nevada~3K0.74×
19Kansas~3K0.72×
20Tennessee~6K0.71×
21Delaware<1K0.71×
22Rhode Island~1K0.70×
23West Virginia~1K0.68×
24New Hampshire~1K0.68×
25Maine~1K0.68×
26Hawaii~1K0.67×
27Idaho~1K0.65×
28New Mexico~1K0.64×
29Arkansas~2K0.63×
30Mississippi~2K0.62×
31Oregon~3K0.60×
32Oklahoma~3K0.59×
33Louisiana~3K0.58×
34Massachusetts~5K0.55×
35Pennsylvania~8K0.54×
36Arizona~5K0.54×
37Connecticut~2K0.53×
38Utah~2K0.53×
39New York~10K0.52×
40Washington~5K0.52×
41Alabama~3K0.50×
42South Carolina~3K0.48×
43Virginia~5K0.47×
44California~20K0.46×
45Maryland~4K0.46×
46New Jersey~5K0.45×
47Georgia~6K0.43×
48North Carolina~6K0.42×
49Texas~20K0.41×
50Florida~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Riot Fest, United States
0.40×1.00×18.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riot Fest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riot Fest audience
#·InterestCategoryAffinity×
01Misfits (band)Music & Radio36.40×
02Insane Clown PosseMusic & Radio30.23×
03ShutterstockInternet & Social Media27.87×
04Dover SaddleryShopping25.13×
05Wisconsin Badgers footballSports20.57×
06Die AntwoordMusic & Radio20.00×
07Ripley's Believe It or Not!Movies & TV19.41×
08EnvatoInternet & Social Media18.60×
09Wisconsin Badgers men's basketballSports16.77×
10Stan LeeMovies & TV14.60×
11DeftonesMusic & Radio14.34×
12Chester BenningtonMusic & Radio12.28×
13PitchforkMusic & Radio11.54×
14Chicago BlackhawksSports9.73×
15Chicago White SoxSports7.96×
16Thrash metalMusic & Radio6.47×
17Ozzy OsbourneMusic & Radio5.95×
18Chumba CasinoTravel & Leisure5.28×
19BeetlejuiceMovies & TV4.31×
20TicketmasterTravel & Leisure3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riot Fest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riot Fest audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.79×
Urban LifestyleOPEN1.86×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riot Fest audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Luxury OrientationPREMIUM0.70×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riot Fest have in United States?

Riot Fest has an estimated audience of 445,578 people in United States, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Riot Fest fans?

43.1% of Riot Fest fans are female, 56.9% are male, with an average age of 38.0 years.

03

Which brands do Riot Fest fans like most?

Riot Fest fans show strongest brand affinity for Insane Clown Posse (30.23×), Shutterstock (27.87×), and Wisconsin Badgers football (20.57×) over the country average.

04

Where do Riot Fest fans live in United States?

Riot Fest fans in United States are most concentrated in Illinois (reach ~300K), Wisconsin (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Riot Fest fans also like?

Beyond Riot Fest itself, the audience over-indexes on Shutterstock (27.87×), Wisconsin Badgers football (20.57×), Ripley's Believe It or Not! (19.41×), and Beetlejuice (4.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Riot Fest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riot Fest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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