Roger Ebert Audience in United States

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Roger Ebert has an estimated audience of 765,415 people in United States. 42.2% are female, 57.8% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Staycation, Israel, Home staging, Jezebel (film), Jingoism.

The average Roger Ebert fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Staycation, Israel, Home staging, with strongest over-indexing on Staycation (10.39× the country average). Demographically, the Roger Ebert audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Film critic

Demographics of Roger Ebert fans

Demographic split for Roger Ebert audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.1
Estimated audience size765,415

Audience persona

The typical Roger Ebert fan in United States is more male, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Roger Ebert in United States
RegionReachAffinity
California109,5321.3×
New York56,8161.33×
Texas53,9370.82×
Illinois49,2511.93×
Florida39,4130.76×
Pennsylvania28,7911.12×
Ohio25,9931.1×
Michigan22,8571.14×
Massachusetts21,6221.43×
New Jersey21,1691.09×
North Carolina19,1390.83×
Georgia18,8120.8×
Virginia18,5631×
Washington18,5151.21×
Arizona15,3680.98×
Indiana14,4711.03×
Minnesota14,2581.3×
Tennessee13,7660.9×
Wisconsin13,7271.19×
Colorado13,4411.11×
Maryland13,1511×
Missouri12,8971.05×
Oregon12,1571.39×
Connecticut10,3341.35×
Kentucky8,8100.92×
South Carolina8,2420.72×
Alabama8,1050.76×
Oklahoma7,2110.85×
Louisiana7,1620.73×
Nevada6,8590.93×
Iowa6,3641.01×
Kansas5,8300.97×
Utah5,7380.84×
Arkansas5,1400.82×
New Hampshire4,0191.33×
Mississippi3,8030.6×
New Mexico3,4950.91×
Maine3,4361.25×
Idaho3,3820.88×
Washington, District of Columbia3,3601.46×
Nebraska3,1730.83×
West Virginia2,9370.82×
Rhode Island2,8201.16×
Hawaii2,5910.79×
Montana1,8500.87×
Vermont1,4791.1×
Delaware1,3950.66×
Alaska1,2800.78×
South Dakota1,1880.67×
North Dakota1,0440.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roger Ebert audience
BrandAffinityCategory
Staycation10.39×Home & Garden
Israel2.1×Travel & Leisure
Home staging4.25×Home & Garden
Jezebel (film)5.49×Movies & TV
Jingoism1.73×Politics & Society
Google Photos1.82×Technology & Electronics
Goop3.46×Internet & Social Media
La Jolla5.54×Travel & Leisure
Wok3.87×Food & Beverages
headspace5.34×Health
Grinch2.28×Movies & TV
Regional styles of Mexican music1.56×Music & Radio
Kendra Scott1.59×Fashion & Accessoires
Vocal harmony2.4×Music & Radio
Monmouth County, New Jersey5.09×Travel & Leisure
JDSU1.59×Business & Career
Corona (band)2.81×Music & Radio
The Nice Guys3.9×Movies & TV
Grace Slick4.22×Music & Radio
Hog Hunting1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roger Ebert audience
TraitClusterScore
TraditionCONSERVATISM1.35
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.24
SustainabilityBALANCE1.12
Social Media UsageJOY1.08
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Roger Ebert
CountryShare
United States70.1%
Canada7.4%
United Kingdom5.9%

See Roger Ebert audiences in other countries

More Film critic audiences in United States

Frequently asked questions

How many fans does Roger Ebert have in United States?

Roger Ebert has an estimated audience of 765,415 people in United States, concentrated in California and New York.

What is the gender split and age of Roger Ebert fans?

42.2% of Roger Ebert fans are female, 57.8% are male, with an average age of 44.1 years.

Which brands do Roger Ebert fans like most?

Roger Ebert fans show strongest brand affinity for Staycation (10.39×), Israel (2.1×), and Home staging (4.25×) over the country average.

Where do Roger Ebert fans live in United States?

Roger Ebert fans in United States are most concentrated in California (reach 109,532), New York (reach 56,816), and Texas (reach 53,937). These three regions account for the largest share of the active audience.

What other brands do Roger Ebert fans also like?

Beyond Roger Ebert itself, the audience over-indexes on Israel (2.1×), Home staging (4.25×), Jezebel (film) (5.49×), and Jingoism (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roger Ebert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.