Russell Dickerson Audience in United States
Russell Dickerson has an estimated audience of 827,668 people in United States. 66.6% are female, 33.4% are male, average age 38.1. Top brand affinities: Shania Twain, Capital One, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter.
Top brand affinities include Shania Twain, Capital One, Autism Awareness, with strongest over-indexing on Shania Twain (14.88× the country average). Demographically, the Russell Dickerson audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Russell Dickerson fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.1 |
| Estimated audience size | 827,668 |
Audience persona
The typical Russell Dickerson fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Shania Twain.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shania Twain | 14.88× | Music & Radio |
| Capital One | 3.5× | Business & Career |
| Autism Awareness | 8.16× | Health |
| Diabetes mellitus awareness | 5.6× | Health |
| Singer-songwriter | 3.11× | Music & Radio |
| Google Maps | 2.79× | Internet & Social Media |
| Houston Astros | 5.83× | Sports |
| Hobby Lobby | 2.55× | Home & Garden |
| Circle K | 4.6× | Shopping |
| AccuWeather | 4.09× | Home & Garden |
| Microblogging | 5.63× | Technology & Electronics |
| Kia Sportage | 12.56× | Cars & Mobility |
| CarGurus | 3.46× | Cars & Mobility |
| Kelsea Ballerini | 10.31× | Music & Radio |
| Kane Brown | 11.87× | Music & Radio |
| Chris Stapleton | 8.36× | Music & Radio |
| Willie Nelson | 5.69× | Music & Radio |
| Alan Jackson | 7.68× | Music & Radio |
| Darius Rucker | 12.58× | Music & Radio |
| Kendra Scott | 5.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.51 |
| DIY Mentality | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.22 |
| Community Orientation | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.9% |
| Canada | 5.9% |
| United Kingdom | 2.4% |
See Russell Dickerson audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Russell Dickerson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.