Ryan White Audience in United States

Ryan White logo

Ryan White has an estimated audience of 401,387 people in United States. 59.0% are female, 41.0% are male, average age 36.2. Top regions: California, Indiana, Texas. Top brand affinities: Commercial mortgage, Overboard (film), Fast Five, IRS e-file, Iguala.

The average Ryan White fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Indiana, Texas. Top brand affinities include Commercial mortgage, Overboard (film), Fast Five, with strongest over-indexing on Commercial mortgage (1.84× the country average). Demographically, the Ryan White audience skews more female with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Ryan White fans

Demographic split for Ryan White audience in United States
MetricValue
Female59.0%
Male41.0%
Average age36.2
Estimated audience size401,387

Audience persona

The typical Ryan White fan in United States is more female, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Commercial mortgage.

Top regions in United States

Top regions ranked by reach for Ryan White in United States
RegionReachAffinity
California34,6190.78×
Indiana29,6374.04×
Texas27,8390.81×
Florida26,5510.98×
New York21,4480.96×
Illinois13,6701.02×
Ohio13,5141.09×
Pennsylvania13,1390.97×
Georgia12,0460.97×
North Carolina11,4320.95×
Michigan9,6670.92×
New Jersey9,2190.9×
Virginia9,1390.93×
Tennessee8,1531.01×
Massachusetts8,0451.02×
Missouri7,8931.22×
Maryland7,2371.05×
Arizona7,1420.87×
Washington6,6700.83×
Kentucky6,4051.27×
South Carolina5,9930.99×
Louisiana5,5921.08×
Minnesota5,4940.96×
Wisconsin5,3090.88×
Alabama5,2330.93×
Colorado5,0060.79×
Connecticut4,2051.04×
Oregon4,0040.87×
West Virginia3,9692.12×
Oklahoma3,9190.88×
Nevada3,5020.9×
Arkansas3,4521.04×
Mississippi3,2760.99×
Iowa3,0990.94×
Kansas3,0260.96×
Utah2,6680.74×
Nebraska1,6780.83×
Washington, District of Columbia1,6291.35×
New Mexico1,4400.72×
New Hampshire1,3220.84×
Maine1,2970.9×
Idaho1,2800.64×
Rhode Island1,1790.92×
Hawaii1,0190.59×
Delaware9200.83×
Montana8510.76×
South Dakota7820.84×
North Dakota6700.81×
Alaska6100.71×
Vermont6060.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryan White audience
BrandAffinityCategory
Commercial mortgage1.84×Business & Career
Overboard (film)1.82×Movies & TV
Fast Five1.63×Movies & TV
IRS e-file1.53×
Iguala1.79×Travel & Leisure
Lady Bunny1.96×Music & Radio
Cachaça1.74×Food & Beverages
Wildboyz2.48×Movies & TV
Albert Hammond, Jr.1.64×Music & Radio
T. Harv Eker1.52×Literature
Cayo Coco1.7×Travel & Leisure
Night Shift Nurses1.66×Literature
Rafael Lovato Jr.1.62×Sports
Peschici1.66×Travel & Leisure
Thai Culture and Food Festival1.62×Arts & Culture
The Macallan distillery1.55×Food & Beverages
Italo dance1.79×Music & Radio
University of Cádiz1.62×Business & Career
Ilfov County1.54×Travel & Leisure
Ipanema, Minas Gerais1.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryan White audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Career OrientationPOWER1.57
Family OrientationCONSERVATISM1.36
Need for SecurityCONSERVATISM1.25
Quality AwarenessPREMIUM1.24
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Ryan White
CountryShare
United States95.5%
Germany3.0%
Italy1.5%

See Ryan White audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Ryan White have in United States?

Ryan White has an estimated audience of 401,387 people in United States, concentrated in California and Indiana.

What is the gender split and age of Ryan White fans?

59.0% of Ryan White fans are female, 41.0% are male, with an average age of 36.2 years.

Which brands do Ryan White fans like most?

Ryan White fans show strongest brand affinity for Commercial mortgage (1.84×), Overboard (film) (1.82×), and Fast Five (1.63×) over the country average.

Where do Ryan White fans live in United States?

Ryan White fans in United States are most concentrated in California (reach 34,619), Indiana (reach 29,637), and Texas (reach 27,839). These three regions account for the largest share of the active audience.

What other brands do Ryan White fans also like?

Beyond Ryan White itself, the audience over-indexes on Overboard (film) (1.82×), Fast Five (1.63×), IRS e-file (1.53×), and Iguala (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.