Sacramento County, California Audience in United States
Sacramento County, California has an estimated audience of 407,621 people in United States. 64.3% are female, 35.7% are male, average age 41.3. Top brand affinities: War on Terror, Jura Mountains, John Gray (U.S. author), Penn & Teller, Cacique.
Top brand affinities include War on Terror, Jura Mountains, John Gray (U.S. author), with strongest over-indexing on War on Terror (2.63× the country average). Demographically, the Sacramento County, California audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Type: POI
Demographics of Sacramento County, California fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.3 |
| Estimated audience size | 407,621 |
Audience persona
The typical Sacramento County, California fan in United States is more female, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for War on Terror.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| War on Terror | 2.63× | Politics & Society |
| Jura Mountains | 9.66× | Travel & Leisure |
| John Gray (U.S. author) | 8.87× | Literature |
| Penn & Teller | 2.02× | Movies & TV |
| Cacique | 1.9× | Food & Beverages |
| The Diving Bell and the Butterfly | 3.62× | Movies & TV |
| Zazen | 4.92× | Politics & Society |
| Shelby Foote | 1.81× | Literature |
| Adventureland (Iowa) | 4.19× | |
| Bulacan | 2.09× | Travel & Leisure |
| Lion of Judah | 1.59× | |
| Otto Graham | 1.92× | Sports |
| Nielsen Corporation | 1.75× | Business & Career |
| Bus Driver (video game) | 1.55× | Games |
| JT Paintball | 4.6× | |
| Perris, California | 1.66× | Travel & Leisure |
| Canino | 1.58× | Travel & Leisure |
| Keynote (presentation software) | 1.55× | Technology & Electronics |
| Cagnes-sur-Mer | 1.56× | Travel & Leisure |
| cazin.net | 1.69× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.36 |
| Mindfulness | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.15 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Germany | 0.4% |
| Italy | 0.2% |
See Sacramento County, California audiences in other countries
- Sacramento County, California — Germany
- Sacramento County, California — United Kingdom
- Sacramento County, California — France
- Sacramento County, California — Italy
- Sacramento County, California — Spain
- Sacramento County, California — Brazil
- Sacramento County, California — Japan
- Sacramento County, California — South Korea
- Sacramento County, California — India
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sacramento County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.