Salisbury metropolitan area Audience in United States
Salisbury metropolitan area has an estimated audience of 553,252 people in United States. 66.6% are female, 33.4% are male, average age 42.7. Top brand affinities: The Joseph Smith Papers, Jonathan Davis, Google Wallet, Robert Graves, Ponte Milvio.
Top brand affinities include The Joseph Smith Papers, Jonathan Davis, Google Wallet, with strongest over-indexing on The Joseph Smith Papers (10.28× the country average). Demographically, the Salisbury metropolitan area audience skews more female with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Salisbury metropolitan area fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 42.7 |
| Estimated audience size | 553,252 |
Audience persona
The typical Salisbury metropolitan area fan in United States is more female, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for The Joseph Smith Papers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Joseph Smith Papers | 10.28× | Literature |
| Jonathan Davis | 10.0× | Music & Radio |
| Google Wallet | 5.78× | Technology & Electronics |
| Robert Graves | 4.45× | Literature |
| Ponte Milvio | 4.31× | Travel & Leisure |
| Golden Gate | 4.07× | Games |
| John James Audubon | 3.16× | Literature |
| Butik Busana Muslim | 3.06× | Fashion & Accessoires |
| Dental hygienist | 2.57× | Health |
| Junior State of America | 2.47× | Politics & Society |
| Nasi goreng | 2.45× | Food & Beverages |
| Petter Northug jr. | 2.45× | Sports |
| John Key | 2.38× | Politics & Society |
| cake decorating shop | 2.35× | Food & Beverages |
| Paul Graham (computer programmer) | 2.31× | Technology & Electronics |
| Davao Region | 2.23× | Travel & Leisure |
| Junior Chamber International | 2.13× | Politics & Society |
| Café Magazine | 2.02× | Internet & Social Media |
| Monster Buster Club | 1.99× | Movies & TV |
| JBoss (company) | 1.98× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Community Orientation | OPEN | 1.49 |
| Career Orientation | POWER | 1.46 |
| Individualism | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.7% |
| United Kingdom | 2.3% |
See Salisbury metropolitan area audiences in other countries
- Salisbury metropolitan area — Germany
- Salisbury metropolitan area — United Kingdom
- Salisbury metropolitan area — France
- Salisbury metropolitan area — Italy
- Salisbury metropolitan area — Spain
- Salisbury metropolitan area — Brazil
- Salisbury metropolitan area — Japan
- Salisbury metropolitan area — South Korea
- Salisbury metropolitan area — India
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Salisbury metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.