Sassy (magazine) Audience in United States

Sassy (magazine) logo

Sassy (magazine) has an estimated audience of 1,937,058 people in United States. 69.1% are female, 30.9% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Enfamil, Oliver Platt, Harry Potter and the Goblet of Fire, Gouda cheese.

The average Sassy (magazine) fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Enfamil, Oliver Platt, with strongest over-indexing on Whataburger (1.75× the country average). Demographically, the Sassy (magazine) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Sassy (magazine) fans

Demographic split for Sassy (magazine) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age38.9
Estimated audience size1,937,058

Audience persona

The typical Sassy (magazine) fan in United States is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Sassy (magazine) in United States
RegionReachAffinity
California272,7301.28×
Texas196,6301.18×
New York125,0881.16×
Florida123,8600.94×
Oregon71,5233.22×
Georgia63,0471.06×
Illinois61,6560.96×
North Carolina59,5891.02×
Pennsylvania59,1620.91×
Ohio56,3800.94×
Virginia49,5961.05×
Arkansas48,0203.01×
New Jersey46,5430.94×
Arizona44,3311.12×
Washington41,4271.07×
Alabama40,9501.51×
Oklahoma39,8241.85×
Michigan38,9930.77×
Massachusetts36,3760.95×
Maryland34,4531.03×
Tennessee34,1540.88×
Indiana32,4700.92×
Mississippi28,5201.79×
Louisiana27,1011.08×
Missouri24,8600.8×
South Carolina24,6650.85×
Wisconsin22,0370.76×
Colorado21,7240.71×
Minnesota21,0310.76×
Connecticut18,9060.97×
Nevada18,4970.99×
Kentucky18,4790.76×
Utah12,6760.73×
Kansas12,1730.8×
Iowa11,9960.75×
Hawaii8,3621×
West Virginia8,1310.9×
New Mexico7,7010.79×
Idaho6,8320.7×
Nebraska6,3430.65×
Washington, District of Columbia5,3920.93×
Maine4,7190.68×
New Hampshire4,6040.6×
Rhode Island4,4150.72×
Alaska4,1531×
Delaware3,9540.74×
Montana3,3520.62×
South Dakota2,4490.55×
North Dakota2,3200.58×
Vermont1,9000.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sassy (magazine) audience
BrandAffinityCategory
Whataburger1.75×Food & Beverages
Enfamil1.6×Kids & Family
Oliver Platt1.51×Movies & TV
Harry Potter and the Goblet of Fire1.62×Movies & TV
Gouda cheese1.88×Food & Beverages
CAD/CAM dentistry1.56×Health
Shannon Leto1.51×Movies & TV
Michael Jr. Comedy1.53×Movies & TV
Goldberg Variations1.53×Music & Radio
Cadaqués1.72×Travel & Leisure
The Tackle Box1.5×Shopping
Seven Sister States1.56×
Las Terrenas2.24×Travel & Leisure
Ngozi Okonjo-Iweala1.52×Business & Career
Om Prakash Chautala1.66×Politics & Society
On Horsemanship1.8×Literature
Dona Ivone Lara2.1×Music & Radio
Menina Cachos1.59×
Olivos, Buenos Aires1.8×Travel & Leisure
IPETH1.61×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sassy (magazine) audience
TraitClusterScore
IndividualismJOY1.22
TraditionCONSERVATISM1.11
Convenience OrientationPREMIUM1.11
IndulgenceJOY1.08
ExtroversionTHRILL1.08
SpiritualityBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Sassy (magazine)
CountryShare
United States39.6%
United Kingdom9.3%
Canada4.8%

See Sassy (magazine) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sassy (magazine) have in United States?

Sassy (magazine) has an estimated audience of 1,937,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Sassy (magazine) fans?

69.1% of Sassy (magazine) fans are female, 30.9% are male, with an average age of 38.9 years.

Which brands do Sassy (magazine) fans like most?

Sassy (magazine) fans show strongest brand affinity for Whataburger (1.75×), Enfamil (1.6×), and Oliver Platt (1.51×) over the country average.

Where do Sassy (magazine) fans live in United States?

Sassy (magazine) fans in United States are most concentrated in California (reach 272,730), Texas (reach 196,630), and New York (reach 125,088). These three regions account for the largest share of the active audience.

What other brands do Sassy (magazine) fans also like?

Beyond Sassy (magazine) itself, the audience over-indexes on Enfamil (1.6×), Oliver Platt (1.51×), Harry Potter and the Goblet of Fire (1.62×), and Gouda cheese (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sassy (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.