Rascasse Audience Intelligence

Shaklee Target Market in United States

A data profile of the people who buy, follow and care about Shaklee in United States — modelled from more than twelve digital signal sources. Shaklee has an estimated audience of 377,712 people in United States.

#16among Medicine in United States#4439among Brand in United States#1088in Health

The average Shaklee fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaklee profile in United States.

Audience size
378K
in United States
Gender
74.6%♀
25.4% male
Age
43.9
average years
Country rank
#42896
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shaklee

74.6% are female, 25.4% are male, average age 43.9.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Shaklee audience in United States
MetricValue
Female74.6%
Male25.4%
Average age43.9
Estimated audience size377,712
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Shaklee audience in United States
Age bracketShare%
16-196%
20-2915%
30-3925%
40-4930%
50+23%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Shaklee audience comes from United States.

Worldwide audience distribution share by country for Shaklee
CountryShare
United States44.6%
Malaysia34.9%
Canada8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaklee audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaklee customers by region in United States
#RegionReachAffinity×
01South Dakota~2K2.60×
02Iowa~6K1.97×
03North Dakota~1K1.83×
04Wisconsin~10K1.80×
05Minnesota~9K1.61×
06Nebraska~3K1.40×
07Michigan~10K1.31×
08Illinois~20K1.29×
09Montana~1K1.27×
10Indiana~9K1.22×
11Alaska~1K1.19×
12Colorado~7K1.15×
13Ohio~10K1.10×
14New Hampshire~2K1.08×
15Pennsylvania~10K1.06×
16Oklahoma~5K1.06×
17Tennessee~8K1.05×
18Kansas~3K1.03×
19Vermont<1K1.03×
20North Carolina~10K0.98×
21Delaware~1K0.96×
22Maine~1K0.95×
23New Jersey~9K0.93×
24Missouri~6K0.92×
25South Carolina~5K0.92×
26Florida~20K0.87×
27Idaho~2K0.87×
28Kentucky~4K0.85×
29Connecticut~3K0.85×
30Virginia~8K0.84×
31New York~20K0.82×
32Rhode Island~1K0.82×
33New Mexico~2K0.79×
34Hawaii~1K0.78×
35Massachusetts~6K0.74×
36Arkansas~2K0.74×
37West Virginia~1K0.74×
38Mississippi~2K0.73×
39Georgia~9K0.72×
40Maryland~5K0.72×
41Alabama~4K0.72×
42Oregon~3K0.72×
43California~30K0.69×
44Arizona~6K0.69×
45Louisiana~3K0.68×
46Texas~20K0.67×
47Utah~2K0.67×
48Washington~5K0.65×
49Nevada~2K0.61×
50Washington, District of Columbia<1K0.57×
Fig. 06

Affinity by region

Affinity by region — Shaklee, United States
0.57×1.00×2.60×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shaklee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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