St. Charles, Missouri Audience in United States

St. Charles, Missouri logo

St. Charles, Missouri has an estimated audience of 889,953 people in United States. 54.1% are female, 45.9% are male, average age 40.0. Top regions: Missouri, Illinois, Indiana. Top brand affinities: John Stuart Mill, Tuscany, Graham Greene, Julio Cesar Chavez Jr., Tito Puente, Jr..

The average St. Charles, Missouri fan in United States is 40.0 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Indiana. Top brand affinities include John Stuart Mill, Tuscany, Graham Greene, with strongest over-indexing on John Stuart Mill (19.18× the country average). Demographically, the St. Charles, Missouri audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of St. Charles, Missouri fans

Demographic split for St. Charles, Missouri audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.0
Estimated audience size889,953

Audience persona

The typical St. Charles, Missouri fan in United States is balanced, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for John Stuart Mill.

Top regions in United States

Top regions ranked by reach for St. Charles, Missouri in United States
RegionReachAffinity
Missouri301,53321.02×
Illinois148,8965.02×
Indiana30,5611.88×
Texas22,8000.3×
California20,7450.21×
Tennessee17,2800.97×
Florida16,8620.28×
Ohio13,7670.5×
Iowa13,1401.79×
Kentucky12,0871.08×
Minnesota12,0750.95×
Oklahoma11,9911.21×
Arkansas11,8161.61×
New York11,0010.22×
Kansas10,9711.56×
Wisconsin9,7120.73×
Michigan8,7640.38×
Colorado7,6550.55×
Georgia6,5320.24×
Pennsylvania6,1700.21×
Virginia6,0330.28×
Louisiana5,5780.49×
North Carolina5,5770.21×
Washington5,1510.29×
Arizona5,0710.28×
Nebraska5,0151.12×
Alabama4,2920.35×
New Jersey4,0630.18×
Maryland3,6980.24×
Oregon3,6540.36×
Massachusetts3,3630.19×
Mississippi3,0110.41×
Utah2,7110.34×
South Carolina2,5540.19×
Nevada2,3760.28×
Connecticut1,7250.19×
Idaho1,3390.3×
Washington, District of Columbia1,1720.44×
New Mexico1,1090.25×
South Dakota1,0080.49×
Montana8410.34×
West Virginia8290.2×
Alaska8270.43×
Hawaii7920.21×
North Dakota7510.41×
New Hampshire7400.21×
Wyoming6700.51×
Rhode Island6590.23×
Maine6590.21×
Vermont6480.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Charles, Missouri audience
BrandAffinityCategory
John Stuart Mill19.18×Politics & Society
Tuscany3.85×Travel & Leisure
Graham Greene1.85×Literature
Julio Cesar Chavez Jr.1.86×Sports
Tito Puente, Jr.4.68×Music & Radio
IWeb1.89×
John Key2.13×Politics & Society
Bus Driver (video game)1.59×Games
JTB Corporation2.73×Business & Career
D3.js7.12×Technology & Electronics
Larry Mullen, Jr.1.58×Music & Radio
Davao Region1.55×Travel & Leisure
cake decorating shop1.62×Food & Beverages
Left fielder1.75×
Shunji Iwai1.59×Movies & TV
Argenteuil1.63×Travel & Leisure
Santa Isabel, São Paulo1.83×Travel & Leisure
Brive-la-Gaillarde1.78×
Ke Buena México1.6×Music & Radio
6ixth Sense1.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Charles, Missouri audience
TraitClusterScore
Community OrientationOPEN1.2
DIY MentalityTHRILL1.17
Family OrientationCONSERVATISM1.15
Price SensitivityPREMIUM1.14
Career OrientationPOWER1.13
Need for SecurityCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for St. Charles, Missouri
CountryShare
United States77.1%
Canada5.8%
Brazil4.2%

See St. Charles, Missouri audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does St. Charles, Missouri have in United States?

St. Charles, Missouri has an estimated audience of 889,953 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of St. Charles, Missouri fans?

54.1% of St. Charles, Missouri fans are female, 45.9% are male, with an average age of 40.0 years.

Which brands do St. Charles, Missouri fans like most?

St. Charles, Missouri fans show strongest brand affinity for John Stuart Mill (19.18×), Tuscany (3.85×), and Graham Greene (1.85×) over the country average.

Where do St. Charles, Missouri fans live in United States?

St. Charles, Missouri fans in United States are most concentrated in Missouri (reach 301,533), Illinois (reach 148,896), and Indiana (reach 30,561). These three regions account for the largest share of the active audience.

What other brands do St. Charles, Missouri fans also like?

Beyond St. Charles, Missouri itself, the audience over-indexes on Tuscany (3.85×), Graham Greene (1.85×), Julio Cesar Chavez Jr. (1.86×), and Tito Puente, Jr. (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Charles, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.