St. George, Utah Audience in United States

St. George, Utah logo

St. George, Utah has an estimated audience of 576,823 people in United States. 55.5% are female, 44.5% are male, average age 42.8. Top regions: Utah, California, Nevada. Top brand affinities: Sailor, Giuseppe Mazzini, Bruklinas, Bulacan, Assisi.

The average St. George, Utah fan in United States is 42.8 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, Nevada. Top brand affinities include Sailor, Giuseppe Mazzini, Bruklinas, with strongest over-indexing on Sailor (1.68× the country average). Demographically, the St. George, Utah audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of St. George, Utah fans

Demographic split for St. George, Utah audience in United States
MetricValue
Female55.5%
Male44.5%
Average age42.8
Estimated audience size576,823

Audience persona

The typical St. George, Utah fan in United States is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for St. George, Utah in United States
RegionReachAffinity
Utah68,14613.19×
California62,3560.98×
Nevada25,2214.52×
Texas21,2490.43×
Colorado17,5071.93×
Arizona17,4101.48×
Florida13,1260.34×
Washington12,4091.07×
Illinois9,5240.5×
Idaho9,3483.23×
New York8,5720.27×
Oregon7,4881.13×
Ohio6,4890.37×
Minnesota5,8870.71×
North Carolina5,6870.33×
Michigan5,4740.36×
Pennsylvania5,4560.28×
Georgia5,3130.3×
Wisconsin5,0370.58×
Missouri5,0030.54×
Virginia4,7380.34×
Tennessee4,6590.4×
Indiana4,3290.41×
Montana4,1102.57×
Massachusetts3,5100.31×
New Jersey3,4780.24×
New Mexico3,0491.05×
Iowa2,9810.63×
Oklahoma2,7560.43×
Kansas2,7220.6×
South Carolina2,5600.29×
Kentucky2,5530.35×
Maryland2,5390.26×
Nebraska2,3390.81×
Louisiana2,2360.3×
Wyoming2,1292.49×
Arkansas2,0060.42×
Hawaii1,8510.75×
Alabama1,7950.22×
Connecticut1,7010.29×
South Dakota1,2560.94×
North Dakota1,2331.04×
Alaska1,1610.94×
Mississippi1,1440.24×
New Hampshire8420.37×
Washington, District of Columbia7360.42×
Maine6520.32×
West Virginia6200.23×
Rhode Island4070.22×
Vermont3700.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. George, Utah audience
BrandAffinityCategory
Sailor1.68×Travel & Leisure
Giuseppe Mazzini4.82×
Bruklinas1.8×Travel & Leisure
Bulacan1.65×Travel & Leisure
Assisi1.56×Travel & Leisure
IPv41.77×Technology & Electronics
Apostrophe1.52×Literature
The Toucher and Rich Show7.82×
Argenteuil1.51×Travel & Leisure
Tate St Ives2.06×
On Horsemanship2.53×Literature
Café Magazine2.08×Internet & Social Media
Paa Kwesi Nduom1.65×Business & Career
JCLU Forever1.56×Fashion & Accessoires
JT Touristik1.88×Travel & Leisure
Leeds College of Building1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. George, Utah audience
TraitClusterScore
Design AffinityPREMIUM1.21
TravellingTHRILL1.2
Quality AwarenessPREMIUM1.15
Sports ActivityPOWER1.14
DIY MentalityTHRILL1.09
Community OrientationOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for St. George, Utah
CountryShare
United States63.4%
Ethiopia8.3%
Spain4.6%

See St. George, Utah audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does St. George, Utah have in United States?

St. George, Utah has an estimated audience of 576,823 people in United States, concentrated in Utah and California.

What is the gender split and age of St. George, Utah fans?

55.5% of St. George, Utah fans are female, 44.5% are male, with an average age of 42.8 years.

Which brands do St. George, Utah fans like most?

St. George, Utah fans show strongest brand affinity for Sailor (1.68×), Giuseppe Mazzini (4.82×), and Bruklinas (1.8×) over the country average.

Where do St. George, Utah fans live in United States?

St. George, Utah fans in United States are most concentrated in Utah (reach 68,146), California (reach 62,356), and Nevada (reach 25,221). These three regions account for the largest share of the active audience.

What other brands do St. George, Utah fans also like?

Beyond St. George, Utah itself, the audience over-indexes on Giuseppe Mazzini (4.82×), Bruklinas (1.8×), Bulacan (1.65×), and Assisi (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. George, Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.