Steven Soderbergh Audience in United States

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Steven Soderbergh has an estimated audience of 474,878 people in United States. 61.7% are female, 38.3% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Ciudad Hidalgo, Michoacán, Theocracy, Klingspor's Woodworking Shop, Oracle Certification Program, Israel.

The average Steven Soderbergh fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ciudad Hidalgo, Michoacán, Theocracy, Klingspor's Woodworking Shop, with strongest over-indexing on Ciudad Hidalgo, Michoacán (205.91× the country average). Demographically, the Steven Soderbergh audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Steven Soderbergh fans

Demographic split for Steven Soderbergh audience in United States
MetricValue
Female61.7%
Male38.3%
Average age37.6
Estimated audience size474,878

Audience persona

The typical Steven Soderbergh fan in United States is more female, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Ciudad Hidalgo, Michoacán.

Top regions in United States

Top regions ranked by reach for Steven Soderbergh in United States
RegionReachAffinity
California96,1611.84×
New York52,0201.96×
Texas37,9710.93×
Florida25,5320.79×
Illinois21,3011.35×
Pennsylvania17,0961.07×
Washington15,1621.59×
Massachusetts14,7271.57×
Ohio13,3040.91×
New Jersey13,1991.09×
Georgia13,1990.9×
North Carolina12,6530.89×
Virginia11,9971.04×
Michigan11,6590.94×
Colorado10,2301.37×
Oregon9,7911.8×
Tennessee8,2160.86×
Minnesota8,0751.19×
Maryland7,8020.96×
Missouri7,6321×
Indiana6,9100.8×
Wisconsin6,5310.91×
Arizona6,2790.65×
Louisiana5,8300.95×
Connecticut5,4511.14×
Kentucky5,0300.84×
Utah4,9131.16×
South Carolina4,5940.64×
Nevada4,3500.95×
Oklahoma4,2090.8×
Kansas3,1920.85×
Washington, District of Columbia2,9712.08×
Iowa2,9240.75×
Arkansas2,6520.68×
Alabama2,6280.4×
New Mexico2,3080.97×
Idaho2,0640.87×
Maine1,8931.11×
Nebraska1,8330.77×
New Hampshire1,8320.98×
Hawaii1,7800.87×
Rhode Island1,7781.18×
Mississippi1,7420.45×
West Virginia1,4260.64×
Montana1,1250.85×
Vermont1,0491.26×
Delaware9810.75×
North Dakota5660.58×
South Dakota5500.5×
Wyoming4100.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steven Soderbergh audience
BrandAffinityCategory
Ciudad Hidalgo, Michoacán205.91×Travel & Leisure
Theocracy18.29×Music & Radio
Klingspor's Woodworking Shop53×Shopping
Oracle Certification Program43.21×Technology & Electronics
Israel2.98×Travel & Leisure
Nationality2.47×Politics & Society
Stay at Home Mum14.73×Kids & Family
3D printing2.77×Technology & Electronics
Pillow1.81×Home & Garden
John Havlicek12.94×Sports
Home staging3.77×Home & Garden
Guy Fieri2.5×Movies & TV
The Nice Guys5.14×Movies & TV
Saving1.83×Business & Career
YouTube Red11.58×Movies & TV
Nebraska1.65×Travel & Leisure
Jeep Grand Cherokee (WJ)3.73×Cars & Mobility
Gloria5.08×Music & Radio
Nebraska Cornhuskers4.96×Sports
Lindy Hop5.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steven Soderbergh audience
TraitClusterScore
Luxury OrientationPREMIUM3.07
Risk AppetiteTHRILL1.73
PatriotismCONSERVATISM1.63
TraditionCONSERVATISM1.54
ExtroversionTHRILL1.46
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Steven Soderbergh
CountryShare
Italy33.7%
United States30.1%
United Kingdom5.3%

See Steven Soderbergh audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Steven Soderbergh have in United States?

Steven Soderbergh has an estimated audience of 474,878 people in United States, concentrated in California and New York.

What is the gender split and age of Steven Soderbergh fans?

61.7% of Steven Soderbergh fans are female, 38.3% are male, with an average age of 37.6 years.

Which brands do Steven Soderbergh fans like most?

Steven Soderbergh fans show strongest brand affinity for Ciudad Hidalgo, Michoacán (205.91×), Theocracy (18.29×), and Klingspor's Woodworking Shop (53×) over the country average.

Where do Steven Soderbergh fans live in United States?

Steven Soderbergh fans in United States are most concentrated in California (reach 96,161), New York (reach 52,020), and Texas (reach 37,971). These three regions account for the largest share of the active audience.

What other brands do Steven Soderbergh fans also like?

Beyond Steven Soderbergh itself, the audience over-indexes on Theocracy (18.29×), Klingspor's Woodworking Shop (53×), Oracle Certification Program (43.21×), and Israel (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steven Soderbergh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.