The Berkshire Eagle Audience in United States
The Berkshire Eagle has an estimated audience of 423,567 people in United States. 59.5% are female, 40.5% are male, average age 43.4. Top regions: Massachusetts, New York, Florida. Top brand affinities: Alaska, Necktie, Consequence (rapper), Assisi, Dalit.
The average The Berkshire Eagle fan in United States is 43.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Florida. Top brand affinities include Alaska, Necktie, Consequence (rapper), with strongest over-indexing on Alaska (4.76× the country average). Demographically, the The Berkshire Eagle audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Berkshire Eagle fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.4 |
| Estimated audience size | 423,567 |
Audience persona
The typical The Berkshire Eagle fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 262,212 | 31.42× |
| New York | 21,596 | 0.91× |
| Florida | 11,923 | 0.42× |
| Connecticut | 10,965 | 2.58× |
| Vermont | 5,535 | 7.44× |
| South Carolina | 2,656 | 0.42× |
| North Carolina | 2,589 | 0.2× |
| Maine | 2,353 | 1.55× |
| New Hampshire | 2,238 | 1.34× |
| Virginia | 2,161 | 0.21× |
| California | 1,617 | 0.03× |
| Rhode Island | 1,465 | 1.09× |
| New Jersey | 1,402 | 0.13× |
| Tennessee | 1,393 | 0.16× |
| Pennsylvania | 1,352 | 0.09× |
| Georgia | 1,206 | 0.09× |
| Texas | 1,202 | 0.03× |
| New Mexico | 1,170 | 0.55× |
| Arizona | 1,130 | 0.13× |
| Nevada | 933 | 0.23× |
| Colorado | 700 | 0.1× |
| Maryland | 679 | 0.09× |
| Ohio | 613 | 0.05× |
| Indiana | 505 | 0.07× |
| Michigan | 435 | 0.04× |
| Missouri | 408 | 0.06× |
| Washington | 391 | 0.05× |
| Nebraska | 373 | 0.18× |
| Illinois | 338 | 0.02× |
| Washington, District of Columbia | 288 | 0.23× |
| Oklahoma | 275 | 0.06× |
| Kentucky | 245 | 0.05× |
| Minnesota | 244 | 0.04× |
| Wisconsin | 221 | 0.03× |
| Arkansas | 196 | 0.06× |
| Alabama | 183 | 0.03× |
| Mississippi | 147 | 0.04× |
| Louisiana | 144 | 0.03× |
| Oregon | 139 | 0.03× |
| Montana | 116 | 0.1× |
| Delaware | 113 | 0.1× |
| Iowa | 101 | 0.03× |
| Utah | 100 | 0.03× |
| West Virginia | 85 | 0.04× |
| Alaska | 85 | 0.09× |
| Hawaii | 80 | 0.04× |
| Kansas | 79 | 0.02× |
| Idaho | 67 | 0.03× |
| South Dakota | 63 | 0.06× |
| North Dakota | 61 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 4.76× | Travel & Leisure |
| Necktie | 1.57× | Fashion & Accessoires |
| Consequence (rapper) | 1.95× | Music & Radio |
| Assisi | 1.52× | Travel & Leisure |
| Dalit | 1.59× | Politics & Society |
| Canino | 1.64× | Travel & Leisure |
| lose it | 1.8× | |
| JSS Medical College | 4.17× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 0.98 |
| Individualism | JOY | 0.96 |
| Sustainability | BALANCE | 0.92 |
| Mindfulness | BALANCE | 0.92 |
| Tradition | CONSERVATISM | 0.9 |
| LGBTQ+ Identity | OPEN | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.4% |
| China | 1.0% |
| Germany | 0.2% |
See The Berkshire Eagle audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Berkshire Eagle have in United States?
The Berkshire Eagle has an estimated audience of 423,567 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of The Berkshire Eagle fans?
59.5% of The Berkshire Eagle fans are female, 40.5% are male, with an average age of 43.4 years.
Which brands do The Berkshire Eagle fans like most?
The Berkshire Eagle fans show strongest brand affinity for Alaska (4.76×), Necktie (1.57×), and Consequence (rapper) (1.95×) over the country average.
Where do The Berkshire Eagle fans live in United States?
The Berkshire Eagle fans in United States are most concentrated in Massachusetts (reach 262,212), New York (reach 21,596), and Florida (reach 11,923). These three regions account for the largest share of the active audience.
What other brands do The Berkshire Eagle fans also like?
Beyond The Berkshire Eagle itself, the audience over-indexes on Necktie (1.57×), Consequence (rapper) (1.95×), Assisi (1.52×), and Dalit (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Berkshire Eagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.