The Darkness (band) Audience in United States
The Darkness (band) has an estimated audience of 423,618 people in United States. 57.9% are female, 42.1% are male, average age 37.7. Top brand affinities: Dog breed, 3D printing, Winemaking, Enfamil, Temple Grandin.
Top brand affinities include Dog breed, 3D printing, Winemaking, with strongest over-indexing on Dog breed (1.63× the country average). Demographically, the The Darkness (band) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Darkness (band) fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.7 |
| Estimated audience size | 423,618 |
Audience persona
The typical The Darkness (band) fan in United States is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.63× | Pets & Animals |
| 3D printing | 3.3× | Technology & Electronics |
| Winemaking | 2.16× | Food & Beverages |
| Enfamil | 1.65× | Kids & Family |
| Temple Grandin | 1.75× | Literature |
| Al Ahly SC | 1.66× | Sports |
| Ironmongery | 1.89× | Home & Garden |
| Ural Mountains | 1.92× | Travel & Leisure |
| The Finder (U.S. TV series) | 3.11× | Movies & TV |
| Pendleton, Oregon | 1.67× | Travel & Leisure |
| Nielsen Corporation | 1.95× | Business & Career |
| James Beard | 1.65× | Literature |
| Tequila Cazadores | 1.57× | Food & Beverages |
| IPM | 1.72× | |
| Hypnagogia | 1.97× | Health |
| Generation Iron | 1.76× | Movies & TV |
| Dalit | 1.72× | Politics & Society |
| Clinton County, New York | 1.93× | |
| richard speight jr | 1.97× | Movies & TV |
| Ivana (singer) | 1.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.57 |
| Family Orientation | CONSERVATISM | 1.49 |
| Mindfulness | BALANCE | 1.26 |
| Individualism | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.24 |
| Spirituality | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| India | 9.1% |
| United Kingdom | 8.9% |
See The Darkness (band) audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Darkness (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.