James Beard Audience in United States
James Beard has an estimated audience of 278,428 people in United States. 51.4% are female, 48.6% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: headspace, Goop, Who Wants to Be a Millionaire?, Community engagement, Governor of Michigan.
The average James Beard fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include headspace, Goop, Who Wants to Be a Millionaire?, with strongest over-indexing on headspace (20.55× the country average). Demographically, the James Beard audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Chef
Demographics of James Beard fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 44.5 |
| Estimated audience size | 278,428 |
Audience persona
The typical James Beard fan in United States is balanced, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for headspace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,711 | 0.97× |
| New York | 19,622 | 1.26× |
| Texas | 18,132 | 0.76× |
| Florida | 11,773 | 0.62× |
| Oregon | 11,584 | 3.63× |
| Illinois | 11,443 | 1.23× |
| Pennsylvania | 8,979 | 0.96× |
| Washington | 8,104 | 1.45× |
| North Carolina | 7,613 | 0.91× |
| Massachusetts | 7,268 | 1.32× |
| Ohio | 6,402 | 0.75× |
| Georgia | 6,376 | 0.74× |
| Michigan | 6,200 | 0.85× |
| Virginia | 6,174 | 0.91× |
| New Jersey | 5,992 | 0.85× |
| Arizona | 5,564 | 0.98× |
| Colorado | 5,319 | 1.21× |
| Tennessee | 4,717 | 0.84× |
| Minnesota | 4,701 | 1.18× |
| Maryland | 4,515 | 0.94× |
| Wisconsin | 3,943 | 0.94× |
| Missouri | 3,777 | 0.84× |
| South Carolina | 3,695 | 0.88× |
| Louisiana | 3,483 | 0.97× |
| Indiana | 3,338 | 0.66× |
| Alabama | 3,188 | 0.82× |
| Connecticut | 2,867 | 1.03× |
| Oklahoma | 2,406 | 0.78× |
| Kentucky | 2,144 | 0.61× |
| Nevada | 2,122 | 0.79× |
| Utah | 1,933 | 0.78× |
| Maine | 1,732 | 1.74× |
| Washington, District of Columbia | 1,705 | 2.04× |
| Kansas | 1,575 | 0.72× |
| Mississippi | 1,524 | 0.66× |
| Iowa | 1,483 | 0.65× |
| New Mexico | 1,379 | 0.99× |
| Hawaii | 1,313 | 1.1× |
| Arkansas | 1,267 | 0.55× |
| Rhode Island | 1,227 | 1.38× |
| New Hampshire | 1,215 | 1.11× |
| Nebraska | 1,146 | 0.82× |
| Idaho | 1,124 | 0.81× |
| West Virginia | 947 | 0.73× |
| Montana | 812 | 1.05× |
| Vermont | 752 | 1.54× |
| Delaware | 694 | 0.9× |
| Alaska | 513 | 0.86× |
| North Dakota | 407 | 0.71× |
| South Dakota | 349 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 20.55× | Health |
| Goop | 11.34× | Internet & Social Media |
| Who Wants to Be a Millionaire? | 19.42× | Movies & TV |
| Community engagement | 26.81× | Politics & Society |
| Governor of Michigan | 13.67× | Politics & Society |
| Wok | 11.89× | Food & Beverages |
| Israel | 3.5× | Travel & Leisure |
| Vocal harmony | 6.85× | Music & Radio |
| Fairy godmother | 10.89× | Literature |
| Cherish (group) | 15.36× | Music & Radio |
| Google Home | 8.89× | Technology & Electronics |
| Natural rubber | 2.8× | Cars & Mobility |
| Hibachi | 10.02× | Food & Beverages |
| Elsword | 20× | Games |
| edureka | 44.04× | Business & Career |
| Grinch | 4.77× | Movies & TV |
| TV Fanatic | 12.61× | Movies & TV |
| Grace Slick | 10.36× | Music & Radio |
| Product design | 2.17× | Business & Career |
| Collectable | 1.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.63 |
| Indulgence | JOY | 2.62 |
| Early Adopter Mentality | POWER | 1.94 |
| Sustainability | BALANCE | 1.89 |
| Healthy Lifestyle | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.1% |
| Canada | 3.3% |
| United Kingdom | 2.6% |
See James Beard audiences in other countries
More Chef audiences in United States
- Anne Burrell (13,645,768)
- Gordon Ramsay (5,188,246)
- Gordon Ramsey (4,569,136)
- Michael Caines (3,952,300)
- Anthony Bourdain (3,393,825)
Frequently asked questions
How many fans does James Beard have in United States?
James Beard has an estimated audience of 278,428 people in United States, concentrated in California and New York.
What is the gender split and age of James Beard fans?
51.4% of James Beard fans are female, 48.6% are male, with an average age of 44.5 years.
Which brands do James Beard fans like most?
James Beard fans show strongest brand affinity for headspace (20.55×), Goop (11.34×), and Who Wants to Be a Millionaire? (19.42×) over the country average.
Where do James Beard fans live in United States?
James Beard fans in United States are most concentrated in California (reach 29,711), New York (reach 19,622), and Texas (reach 18,132). These three regions account for the largest share of the active audience.
What other brands do James Beard fans also like?
Beyond James Beard itself, the audience over-indexes on Goop (11.34×), Who Wants to Be a Millionaire? (19.42×), Community engagement (26.81×), and Governor of Michigan (13.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for James Beard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.