The Santa Clause 2 Audience in United States
The Santa Clause 2 has an estimated audience of 362,989 people in United States. 62.0% are female, 38.0% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Zach Ertz, Circular economy, Sussex Spaniel, Les films du losange.
The average The Santa Clause 2 fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Zach Ertz, Circular economy, with strongest over-indexing on Monogram (2.32× the country average). Demographically, the The Santa Clause 2 audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Santa Clause 2 fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 27.9 |
| Estimated audience size | 362,989 |
Audience persona
The typical The Santa Clause 2 fan in United States is more female, around 27.9 years old, with strong Mindfulness tendencies and a notable affinity for Monogram.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,101 | 0.73× |
| Texas | 25,988 | 0.83× |
| Florida | 20,194 | 0.82× |
| New York | 17,163 | 0.85× |
| Pennsylvania | 14,808 | 1.21× |
| Ohio | 13,787 | 1.23× |
| Illinois | 11,635 | 0.96× |
| Michigan | 11,199 | 1.18× |
| North Carolina | 11,071 | 1.01× |
| Georgia | 10,603 | 0.95× |
| Tennessee | 8,546 | 1.17× |
| Indiana | 8,086 | 1.22× |
| Virginia | 7,902 | 0.89× |
| New Jersey | 7,823 | 0.85× |
| Washington | 7,447 | 1.02× |
| Arizona | 6,933 | 0.94× |
| Wisconsin | 6,795 | 1.24× |
| Missouri | 6,394 | 1.09× |
| Massachusetts | 6,185 | 0.86× |
| Kentucky | 5,967 | 1.31× |
| Colorado | 5,964 | 1.04× |
| South Carolina | 5,580 | 1.02× |
| Alabama | 5,409 | 1.07× |
| Maryland | 5,155 | 0.83× |
| Minnesota | 5,107 | 0.98× |
| Oklahoma | 4,770 | 1.18× |
| Utah | 4,518 | 1.39× |
| Louisiana | 4,256 | 0.91× |
| Oregon | 3,905 | 0.94× |
| Connecticut | 3,762 | 1.03× |
| Arkansas | 3,282 | 1.1× |
| Iowa | 3,282 | 1.1× |
| Kansas | 3,276 | 1.15× |
| Mississippi | 2,951 | 0.99× |
| Nevada | 2,566 | 0.73× |
| Idaho | 2,376 | 1.31× |
| West Virginia | 2,103 | 1.24× |
| Nebraska | 1,945 | 1.07× |
| New Hampshire | 1,641 | 1.15× |
| New Mexico | 1,484 | 0.81× |
| Maine | 1,356 | 1.04× |
| Rhode Island | 1,258 | 1.09× |
| Delaware | 945 | 0.94× |
| Montana | 932 | 0.93× |
| South Dakota | 819 | 0.98× |
| Hawaii | 795 | 0.51× |
| North Dakota | 759 | 1.02× |
| Alaska | 645 | 0.83× |
| Vermont | 557 | 0.87× |
| Wyoming | 507 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monogram | 2.32× | Home & Garden |
| Zach Ertz | 2.61× | Sports |
| Circular economy | 1.52× | Business & Career |
| Sussex Spaniel | 1.7× | Pets & Animals |
| Les films du losange | 2.1× | Movies & TV |
| On n'est pas couché | 2.03× | Movies & TV |
| Etten, Netherlands | 1.72× | Travel & Leisure |
| Yenişehir, Bursa | 1.71× | Travel & Leisure |
| Ethan Cramer Music | 1.69× | Music & Radio |
| Enfagrow A+ Malaysia | 1.54× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.9% |
| United Kingdom | 8.9% |
| Canada | 8.5% |
See The Santa Clause 2 audiences in other countries
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Frequently asked questions
How many fans does The Santa Clause 2 have in United States?
The Santa Clause 2 has an estimated audience of 362,989 people in United States, concentrated in California and Texas.
What is the gender split and age of The Santa Clause 2 fans?
62.0% of The Santa Clause 2 fans are female, 38.0% are male, with an average age of 27.9 years.
Which brands do The Santa Clause 2 fans like most?
The Santa Clause 2 fans show strongest brand affinity for Monogram (2.32×), Zach Ertz (2.61×), and Circular economy (1.52×) over the country average.
Where do The Santa Clause 2 fans live in United States?
The Santa Clause 2 fans in United States are most concentrated in California (reach 29,101), Texas (reach 25,988), and Florida (reach 20,194). These three regions account for the largest share of the active audience.
What other brands do The Santa Clause 2 fans also like?
Beyond The Santa Clause 2 itself, the audience over-indexes on Zach Ertz (2.61×), Circular economy (1.52×), Sussex Spaniel (1.7×), and Les films du losange (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Santa Clause 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.