The Times Leader Audience in United States

The Times Leader logo

The Times Leader has an estimated audience of 525,374 people in United States. 62.6% are female, 37.4% are male, average age 42.1. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Pillow, Jack White, Google Wallet, Graham Greene (actor), John James Audubon.

The average The Times Leader fan in United States is 42.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Pillow, Jack White, Google Wallet, with strongest over-indexing on Pillow (2.5× the country average). Demographically, the The Times Leader audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Times Leader fans

Demographic split for The Times Leader audience in United States
MetricValue
Female62.6%
Male37.4%
Average age42.1
Estimated audience size525,374

Audience persona

The typical The Times Leader fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for The Times Leader in United States
RegionReachAffinity
Pennsylvania394,03137.4×
Ohio22,8121.41×
Florida19,2510.54×
New York9,4230.32×
South Carolina7,3990.94×
New Jersey7,3340.55×
West Virginia6,2022.53×
North Carolina5,2520.33×
Virginia4,3350.34×
Maryland4,0020.44×
Georgia3,6780.23×
California2,7820.05×
Delaware2,1501.48×
Texas2,1470.05×
Washington, District of Columbia1,8291.16×
Connecticut1,6600.32×
Nevada1,5390.3×
Illinois1,1980.07×
Tennessee1,0450.1×
Washington9500.09×
Massachusetts9370.09×
Louisiana8940.13×
Michigan8820.06×
Alabama7050.1×
Colorado6050.07×
Indiana5320.06×
Oklahoma4930.08×
Arizona4540.04×
Kentucky4350.07×
Maine4040.21×
Rhode Island3960.24×
Missouri3760.04×
Oregon3240.05×
Wisconsin2400.03×
Idaho2070.08×
New Hampshire1850.09×
Hawaii1810.08×
Mississippi1420.03×
Alaska1340.12×
Utah1300.03×
Arkansas1260.03×
Iowa1110.03×
Kansas1080.03×
Montana1020.07×
New Mexico1020.04×
South Dakota1010.08×
Vermont990.11×
North Dakota980.09×
Minnesota960.01×
Wyoming950.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Times Leader audience
BrandAffinityCategory
Pillow2.5×Home & Garden
Jack White1.6×Movies & TV
Google Wallet1.9×Technology & Electronics
Graham Greene (actor)1.58×
John James Audubon4.33×Literature
International University of Business Agriculture and Technology1.67×Business & Career
Jorja Fox1.52×Movies & TV
Brian Grazer1.75×Movies & TV
Gulf Air1.58×Travel & Leisure
Treviso1.62×Travel & Leisure
Seven Sister States1.52×
Faculty of Engineering - Cairo university1.61×Business & Career
Piedmont College1.72×
The Legend of Heroes III: Song of the Ocean1.54×Games
Junior State of America1.66×Politics & Society
Dabboo Ratnani1.52×Internet & Social Media
Tonight with Boy Abunda1.59×Movies & TV
Ilfov County1.69×Travel & Leisure
Nazril Irham2.65×Music & Radio
Petter Northug jr.2.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Times Leader audience
TraitClusterScore
Price SensitivityPREMIUM1.11
Convenience OrientationPREMIUM1.09
Pet OwnershipJOY1.08
TraditionCONSERVATISM1.05
Career OrientationPOWER1.04
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for The Times Leader
CountryShare
United States96.8%
China1.1%
Bangladesh0.1%

See The Times Leader audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Times Leader have in United States?

The Times Leader has an estimated audience of 525,374 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of The Times Leader fans?

62.6% of The Times Leader fans are female, 37.4% are male, with an average age of 42.1 years.

Which brands do The Times Leader fans like most?

The Times Leader fans show strongest brand affinity for Pillow (2.5×), Jack White (1.6×), and Google Wallet (1.9×) over the country average.

Where do The Times Leader fans live in United States?

The Times Leader fans in United States are most concentrated in Pennsylvania (reach 394,031), Ohio (reach 22,812), and Florida (reach 19,251). These three regions account for the largest share of the active audience.

What other brands do The Times Leader fans also like?

Beyond The Times Leader itself, the audience over-indexes on Jack White (1.6×), Google Wallet (1.9×), Graham Greene (actor) (1.58×), and John James Audubon (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Times Leader. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.