Tybee Island, Georgia Audience in United States

Tybee Island, Georgia logo

Tybee Island, Georgia has an estimated audience of 617,283 people in United States. 72.7% are female, 27.3% are male, average age 44.7. Top regions: Georgia, Tennessee, South Carolina. Top brand affinities: Ixtapaluca, William F. Buckley, Jr., Cacique, JBS USA, Gauri Khan.

The average Tybee Island, Georgia fan in United States is 44.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Tennessee, South Carolina. Top brand affinities include Ixtapaluca, William F. Buckley, Jr., Cacique, with strongest over-indexing on Ixtapaluca (3.2× the country average). Demographically, the Tybee Island, Georgia audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Tybee Island, Georgia fans

Demographic split for Tybee Island, Georgia audience in United States
MetricValue
Female72.7%
Male27.3%
Average age44.7
Estimated audience size617,283

Audience persona

The typical Tybee Island, Georgia fan in United States is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Ixtapaluca.

Top regions in United States

Top regions ranked by reach for Tybee Island, Georgia in United States
RegionReachAffinity
Georgia183,4629.65×
Tennessee39,7693.21×
South Carolina39,5934.26×
Florida39,2440.94×
North Carolina35,8041.93×
Ohio29,1881.53×
Kentucky21,0492.72×
Pennsylvania17,5630.85×
New York17,0500.49×
Texas16,6600.31×
Virginia15,7031.04×
Illinois15,6880.76×
Indiana15,1411.34×
Alabama14,9361.73×
Michigan11,7790.73×
California10,6340.16×
Missouri10,5281.06×
New Jersey8,1040.52×
Wisconsin7,6380.82×
Maryland7,0560.66×
Massachusetts6,8690.56×
Minnesota6,1010.69×
West Virginia5,0961.77×
Colorado5,0310.52×
Louisiana4,2010.53×
Arkansas4,1600.82×
Mississippi4,0950.81×
Oklahoma3,6950.54×
Iowa3,6340.71×
Connecticut3,4870.56×
Kansas3,4260.7×
Arizona3,2170.26×
Washington2,7660.22×
Nebraska1,9330.62×
Utah1,6710.3×
New Hampshire1,5990.66×
Oregon1,5900.22×
Maine1,2580.57×
Washington, District of Columbia1,1670.63×
Nevada1,1340.19×
Delaware1,0260.6×
Rhode Island1,0000.51×
Idaho8610.28×
New Mexico7670.25×
Vermont7000.65×
South Dakota6820.48×
Montana6280.37×
North Dakota5080.4×
Hawaii4850.18×
Alaska3810.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tybee Island, Georgia audience
BrandAffinityCategory
Ixtapaluca3.2×Travel & Leisure
William F. Buckley, Jr.3.79×
Cacique1.53×Food & Beverages
JBS USA2.06×Food & Beverages
Gauri Khan2.62×Movies & TV
Bulacan1.8×Travel & Leisure
Junior Chamber International2.31×Politics & Society
Jbc2.61×Kids & Family
Ipsos1.51×Business & Career
Cagayan2.01×Travel & Leisure
John Gray (U.S. author)1.97×Literature
Ember.js1.65×Technology & Electronics
Davao Region1.83×Travel & Leisure
Shepherd's Bush Empire3.71×Music & Radio
Hippophae1.64×Health
Grammy Award for Best Pop Vocal Album1.56×Music & Radio
Joe the Plumber1.69×Politics & Society
J. B. Holmes2.61×Sports
Reason Foundation2.32×Politics & Society
cake decorating shop2.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tybee Island, Georgia audience
TraitClusterScore
Community OrientationOPEN1.56
DIY MentalityTHRILL1.52
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.38
TraditionCONSERVATISM1.33
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Tybee Island, Georgia
CountryShare
United States98.4%
Germany1.6%
Italy0.0%

See Tybee Island, Georgia audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Tybee Island, Georgia have in United States?

Tybee Island, Georgia has an estimated audience of 617,283 people in United States, concentrated in Georgia and Tennessee.

What is the gender split and age of Tybee Island, Georgia fans?

72.7% of Tybee Island, Georgia fans are female, 27.3% are male, with an average age of 44.7 years.

Which brands do Tybee Island, Georgia fans like most?

Tybee Island, Georgia fans show strongest brand affinity for Ixtapaluca (3.2×), William F. Buckley, Jr. (3.79×), and Cacique (1.53×) over the country average.

Where do Tybee Island, Georgia fans live in United States?

Tybee Island, Georgia fans in United States are most concentrated in Georgia (reach 183,462), Tennessee (reach 39,769), and South Carolina (reach 39,593). These three regions account for the largest share of the active audience.

What other brands do Tybee Island, Georgia fans also like?

Beyond Tybee Island, Georgia itself, the audience over-indexes on William F. Buckley, Jr. (3.79×), Cacique (1.53×), JBS USA (2.06×), and Gauri Khan (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tybee Island, Georgia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.