Rascasse Audience Intelligence

Ultra Music Festival Audience in United States

A data profile of the people who buy, follow and care about Ultra Music Festival in United States — modelled from more than twelve digital signal sources. Ultra Music Festival has an estimated audience of 358,166 people in United States.

#51among Music festival in United States#550among Event in United States#6333in Music & Radio

The average Ultra Music Festival fan in United States is 31.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultra Music Festival profile in United States.

Audience size
358K
in United States
Gender
49.0%♀
51.0% male
Age
31.2
average years
Country rank
#44087
Event in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultra Music Festival fans

49.0% are female, 51.0% are male, average age 31.2.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Ultra Music Festival audience in United States
MetricValue
Female49.0%
Male51.0%
Average age31.2
Estimated audience size358,166
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Ultra Music Festival audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Ultra Music Festival audience comes from United States.

Worldwide audience distribution share by country for Ultra Music Festival
CountryShare
Australia30.5%
United States14.4%
Argentina8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultra Music Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultra Music Festival fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K6.79×
02New York~30K1.56×
03New Jersey~10K1.39×
04Nevada~5K1.38×
05Washington, District of Columbia~1K1.38×
06Colorado~7K1.33×
07Massachusetts~9K1.28×
08California~50K1.22×
09Georgia~10K1.14×
10Connecticut~4K1.13×
11Rhode Island~1K1.13×
12Illinois~10K1.12×
13Virginia~9K1.06×
14North Carolina~10K1.03×
15Washington~7K0.99×
16Delaware<1K0.99×
17Maryland~6K0.98×
18Texas~30K0.97×
19South Carolina~5K0.97×
20Vermont<1K0.96×
21Pennsylvania~10K0.95×
22Arizona~7K0.94×
23Hawaii~1K0.94×
24Louisiana~4K0.93×
25Tennessee~6K0.90×
26New Mexico~2K0.89×
27Maine~1K0.88×
28New Hampshire~1K0.87×
29Alaska<1K0.86×
30Utah~3K0.85×
31North Dakota<1K0.85×
32Ohio~9K0.84×
33Michigan~8K0.84×
34Montana<1K0.81×
35South Dakota<1K0.81×
36West Virginia~1K0.80×
37Wisconsin~4K0.78×
38Kentucky~3K0.76×
39Oregon~3K0.76×
40Indiana~5K0.75×
41Minnesota~4K0.75×
42Alabama~4K0.75×
43Idaho~1K0.74×
44Iowa~2K0.73×
45Kansas~2K0.73×
46Nebraska~1K0.73×
47Arkansas~2K0.71×
48Missouri~4K0.70×
49Mississippi~2K0.70×
50Oklahoma~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Ultra Music Festival, United States
0.68×1.00×6.79×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ultra Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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