Valley Audience in United States

Valley logo

Valley has an estimated audience of 2,173,146 people in United States. 49.3% are female, 50.7% are male, average age 41.9. Top regions: California, Texas, New Jersey. Top brand affinities: Diane Sawyer, Bulacan, Caesarea, John James Audubon, John Key.

The average Valley fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Diane Sawyer, Bulacan, Caesarea, with strongest over-indexing on Diane Sawyer (1.79× the country average). Demographically, the Valley audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Valley fans

Demographic split for Valley audience in United States
MetricValue
Female49.3%
Male50.7%
Average age41.9
Estimated audience size2,173,146

Audience persona

The typical Valley fan in United States is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Valley in United States
RegionReachAffinity
California325,5541.36×
Texas186,5421×
New Jersey176,2913.19×
Florida166,6301.13×
New York146,2501.2×
Pennsylvania71,7310.98×
Georgia65,2980.98×
Illinois56,4190.78×
Ohio53,2700.8×
Alabama52,5691.73×
Washington52,5361.21×
Virginia51,3890.97×
Arizona50,4481.14×
North Carolina48,8030.75×
Michigan43,8350.77×
Massachusetts38,1490.89×
Tennessee33,4830.77×
Minnesota30,5630.98×
Maryland29,5030.79×
Indiana29,4190.74×
Missouri25,6960.73×
Colorado24,4590.71×
South Carolina24,1560.74×
Nevada23,4481.12×
Oregon23,3980.94×
Wisconsin22,4630.69×
Nebraska21,5681.98×
Utah20,7211.06×
Louisiana20,4070.73×
Kentucky18,8940.69×
Connecticut18,6860.86×
Oklahoma17,0690.71×
Iowa15,7130.88×
Mississippi15,3900.86×
Kansas14,0530.82×
Arkansas13,3760.75×
West Virginia11,3401.12×
Idaho10,7450.99×
Montana10,1421.68×
New Mexico9,9780.92×
Hawaii9,1980.98×
North Dakota9,1722.05×
Rhode Island5,5710.81×
New Hampshire5,5700.65×
Alaska5,3541.15×
Washington, District of Columbia4,7190.72×
Maine4,6530.6×
Delaware4,5140.75×
South Dakota4,1240.82×
Wyoming2,5730.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valley audience
BrandAffinityCategory
Diane Sawyer1.79×Movies & TV
Bulacan1.5×Travel & Leisure
Caesarea1.74×Travel & Leisure
John James Audubon1.51×Literature
John Key1.61×Politics & Society
Junior Chamber International1.54×Politics & Society
Davao Region1.68×Travel & Leisure
Chicago Stock Exchange1.5×Business & Career
Ext JS1.51×Technology & Electronics
Suikoden IV1.51×Games
James Butler (American football)1.55×Sports
Gran Chaco1.52×Travel & Leisure
Olabisi Onabanjo University3.2×Business & Career
cake decorating shop1.63×Food & Beverages
Jean-Marc Vallée1.61×Movies & TV
The Boomtown Rats1.75×Music & Radio
Bornova1.54×Travel & Leisure
Ponte Milvio1.74×Travel & Leisure
Alex Box (Makeup Artist)1.76×Beauty & Wellness
Ubrique1.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valley audience
TraitClusterScore
DIY MentalityTHRILL1.34
Community OrientationOPEN1.33
Career OrientationPOWER1.25
TraditionCONSERVATISM1.19
IndividualismJOY1.16
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Valley
CountryShare
United States32.9%
France16.1%
Saudi Arabia11.4%

See Valley audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Valley have in United States?

Valley has an estimated audience of 2,173,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Valley fans?

49.3% of Valley fans are female, 50.7% are male, with an average age of 41.9 years.

Which brands do Valley fans like most?

Valley fans show strongest brand affinity for Diane Sawyer (1.79×), Bulacan (1.5×), and Caesarea (1.74×) over the country average.

Where do Valley fans live in United States?

Valley fans in United States are most concentrated in California (reach 325,554), Texas (reach 186,542), and New Jersey (reach 176,291). These three regions account for the largest share of the active audience.

What other brands do Valley fans also like?

Beyond Valley itself, the audience over-indexes on Bulacan (1.5×), Caesarea (1.74×), John James Audubon (1.51×), and John Key (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.