Velcro Audience in United States

Velcro logo

Velcro has an estimated audience of 1,375,548 people in United States. 57.7% are female, 42.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: nbc chicago, Mackenzie Foy, Tierra Cali, Ohio State Buckeyes women's basketball, Lion of Judah.

The average Velcro fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include nbc chicago, Mackenzie Foy, Tierra Cali, with strongest over-indexing on nbc chicago (1.68× the country average). Demographically, the Velcro audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Velcro fans

Demographic split for Velcro audience in United States
MetricValue
Female57.7%
Male42.3%
Average age41.5
Estimated audience size1,375,548

Audience persona

The typical Velcro fan in United States is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Velcro in United States
RegionReachAffinity
California220,9791.46×
Texas156,4551.32×
Florida110,1301.18×
New York93,2001.21×
Illinois52,2521.14×
Georgia48,7961.15×
Pennsylvania42,8390.92×
North Carolina40,8340.99×
Ohio38,9250.92×
New Jersey38,3771.1×
Virginia36,0161.07×
Michigan35,8581×
Massachusetts31,0311.15×
Arizona31,0241.1×
Washington30,7891.12×
Tennessee27,2380.99×
Maryland25,2961.07×
Indiana23,5880.94×
Missouri20,7380.94×
Alabama19,6731.02×
South Carolina19,5740.95×
Colorado19,4120.9×
Wisconsin19,3290.93×
Minnesota18,9150.96×
Louisiana18,5271.04×
Kentucky16,6910.97×
Oregon16,0711.02×
Nevada14,9931.13×
Oklahoma14,8160.97×
Connecticut14,5691.06×
Utah12,8121.04×
Arkansas11,4961.01×
Mississippi11,4881.01×
Kansas10,2440.95×
Iowa10,0030.88×
New Hampshire8,9331.65×
New Mexico7,1391.03×
Hawaii6,2491.06×
Nebraska6,1360.89×
Idaho6,1030.88×
West Virginia5,2960.83×
Washington, District of Columbia4,1571.01×
Maine4,1390.84×
Rhode Island4,1060.94×
Delaware3,1130.82×
Montana2,8550.75×
Alaska2,4390.83×
South Dakota2,4290.76×
North Dakota2,2140.78×
Vermont1,7710.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Velcro audience
BrandAffinityCategory
nbc chicago1.68×Movies & TV
Mackenzie Foy1.68×Fashion & Accessoires
Tierra Cali1.51×Travel & Leisure
Ohio State Buckeyes women's basketball1.56×Sports
Lion of Judah1.53×
Canino1.98×Travel & Leisure
Cache Cache1.62×Fashion & Accessoires
Cachapa1.78×Food & Beverages
James M. Cain1.98×Literature
Night Shift Nurses1.52×Literature
Tigre, Buenos Aires1.57×Travel & Leisure
Caccamo1.9×Travel & Leisure
Peschici1.64×Travel & Leisure
BraaiBoy2.76×Food & Beverages
Jbeil District1.53×
The Original Budweiser Budvar1.55×Food & Beverages
JBK Horse Shows1.5×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Velcro audience
TraitClusterScore
Quality AwarenessPREMIUM1.3
Price SensitivityPREMIUM1.24
Luxury OrientationPREMIUM1.2
IndividualismJOY1.16
Family OrientationCONSERVATISM1.12
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Velcro
CountryShare
United States43.5%
Spain6.2%
Brazil6.0%

See Velcro audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Velcro have in United States?

Velcro has an estimated audience of 1,375,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Velcro fans?

57.7% of Velcro fans are female, 42.3% are male, with an average age of 41.5 years.

Which brands do Velcro fans like most?

Velcro fans show strongest brand affinity for nbc chicago (1.68×), Mackenzie Foy (1.68×), and Tierra Cali (1.51×) over the country average.

Where do Velcro fans live in United States?

Velcro fans in United States are most concentrated in California (reach 220,979), Texas (reach 156,455), and Florida (reach 110,130). These three regions account for the largest share of the active audience.

What other brands do Velcro fans also like?

Beyond Velcro itself, the audience over-indexes on Mackenzie Foy (1.68×), Tierra Cali (1.51×), Ohio State Buckeyes women's basketball (1.56×), and Lion of Judah (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Velcro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.