Voila, Brașov Audience in United States

Voila, Brașov logo

Voila, Brașov has an estimated audience of 325,328 people in United States. 58.9% are female, 41.1% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, Tierra caliente, Buenavista (Madrid), Cachorros, E-box.

The average Voila, Brașov fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, Tierra caliente, Buenavista (Madrid), with strongest over-indexing on Tierra Cali (2.61× the country average). Demographically, the Voila, Brașov audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Voila, Brașov fans

Demographic split for Voila, Brașov audience in United States
MetricValue
Female58.9%
Male41.1%
Average age43.9
Estimated audience size325,328

Audience persona

The typical Voila, Brașov fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Voila, Brașov in United States
RegionReachAffinity
California37,0921.04×
Texas24,1360.86×
Florida21,2250.96×
New York20,6891.14×
Illinois11,0601.02×
Pennsylvania10,6130.97×
Ohio9,2740.93×
North Carolina9,1870.94×
Georgia8,7420.87×
Virginia8,6811.1×
Washington8,1391.25×
Michigan8,0700.95×
Massachusetts7,6861.2×
New Jersey7,4480.9×
Arizona6,8381.03×
Tennessee6,0030.92×
Colorado5,7731.13×
Minnesota5,7361.23×
Indiana5,6640.95×
Wisconsin5,6331.15×
Maryland5,4230.97×
Missouri5,3731.02×
Oregon5,0031.34×
South Carolina4,5380.93×
Alabama3,7650.83×
Connecticut3,6331.11×
Utah3,5831.23×
Kentucky3,5430.87×
Louisiana3,1480.75×
Oklahoma2,9740.82×
Iowa2,7331.02×
Kansas2,6591.04×
Nevada2,3850.76×
Arkansas2,3070.86×
Idaho1,8811.15×
Mississippi1,6710.62×
Maine1,5311.31×
New Hampshire1,5151.18×
Nebraska1,5030.92×
Hawaii1,2930.92×
Washington, District of Columbia1,2321.26×
New Mexico1,2310.75×
Montana1,1621.29×
West Virginia1,0980.73×
Rhode Island9430.91×
Delaware7860.88×
Vermont7841.37×
Alaska7341.05×
South Dakota6190.82×
North Dakota6190.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Voila, Brașov audience
BrandAffinityCategory
Tierra Cali2.61×Travel & Leisure
Tierra caliente1.94×Travel & Leisure
Buenavista (Madrid)1.52×Travel & Leisure
Cachorros2.12×Pets & Animals
E-box2.13×Health
Cadbury World1.77×Travel & Leisure
Lion of Judah1.68×
California University of Pennsylvania1.75×Business & Career
John Gray (U.S. author)2.25×Literature
Manizales1.75×Travel & Leisure
Canino1.78×Travel & Leisure
Cache Cache1.84×Fashion & Accessoires
William Boyd (writer)1.55×Literature
Cagnes-sur-Mer2.03×Travel & Leisure
James M. Cain1.85×Literature
Tigre, Buenos Aires1.67×Travel & Leisure
Caccamo2.52×Travel & Leisure
Casey Cagle1.67×Politics & Society
Province of Burgos3.01×Travel & Leisure
Brive-la-Gaillarde1.53×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Voila, Brașov audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Family OrientationCONSERVATISM1.36
TravellingTHRILL1.34
Price SensitivityPREMIUM1.32
DIY MentalityTHRILL1.31
MindfulnessBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Voila, Brașov
CountryShare
Germany31.2%
United States26.2%
Indonesia8.7%

See Voila, Brașov audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Voila, Brașov have in United States?

Voila, Brașov has an estimated audience of 325,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Voila, Brașov fans?

58.9% of Voila, Brașov fans are female, 41.1% are male, with an average age of 43.9 years.

Which brands do Voila, Brașov fans like most?

Voila, Brașov fans show strongest brand affinity for Tierra Cali (2.61×), Tierra caliente (1.94×), and Buenavista (Madrid) (1.52×) over the country average.

Where do Voila, Brașov fans live in United States?

Voila, Brașov fans in United States are most concentrated in California (reach 37,092), Texas (reach 24,136), and Florida (reach 21,225). These three regions account for the largest share of the active audience.

What other brands do Voila, Brașov fans also like?

Beyond Voila, Brașov itself, the audience over-indexes on Tierra caliente (1.94×), Buenavista (Madrid) (1.52×), Cachorros (2.12×), and E-box (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Voila, Brașov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.