Westpac Audience in United States
Westpac has an estimated audience of 273,781 people in United States. 61.9% are female, 38.1% are male, average age 38.1. Top regions: California, New York, Texas.
The average Westpac fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Westpac audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Westpac fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.1 |
| Estimated audience size | 273,781 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,889 | 2.72× |
| New York | 20,328 | 1.33× |
| Texas | 18,023 | 0.77× |
| Florida | 14,867 | 0.8× |
| Pennsylvania | 9,170 | 0.99× |
| Washington | 8,256 | 1.5× |
| Hawaii | 7,629 | 6.48× |
| Arizona | 6,790 | 1.21× |
| Washington, District of Columbia | 6,739 | 8.19× |
| Illinois | 6,360 | 0.7× |
| Colorado | 5,886 | 1.36× |
| Virginia | 5,864 | 0.88× |
| New Jersey | 5,275 | 0.76× |
| Nevada | 5,069 | 1.91× |
| Oregon | 4,905 | 1.56× |
| Massachusetts | 4,464 | 0.83× |
| Georgia | 4,435 | 0.53× |
| North Carolina | 4,233 | 0.51× |
| Ohio | 3,635 | 0.43× |
| Michigan | 3,319 | 0.46× |
| Tennessee | 2,906 | 0.53× |
| Connecticut | 2,755 | 1× |
| Missouri | 2,587 | 0.59× |
| Maryland | 2,459 | 0.52× |
| Wisconsin | 2,450 | 0.59× |
| Utah | 2,092 | 0.85× |
| Indiana | 2,044 | 0.41× |
| Minnesota | 1,751 | 0.45× |
| Louisiana | 1,652 | 0.47× |
| Kentucky | 1,614 | 0.47× |
| South Carolina | 1,550 | 0.38× |
| Alabama | 1,285 | 0.34× |
| Kansas | 1,208 | 0.56× |
| Oklahoma | 1,085 | 0.36× |
| Idaho | 952 | 0.69× |
| Mississippi | 944 | 0.42× |
| Alaska | 928 | 1.59× |
| Iowa | 816 | 0.36× |
| Arkansas | 812 | 0.36× |
| Montana | 678 | 0.89× |
| Nebraska | 649 | 0.47× |
| New Mexico | 646 | 0.47× |
| New Hampshire | 476 | 0.44× |
| Maine | 420 | 0.43× |
| West Virginia | 402 | 0.32× |
| Rhode Island | 360 | 0.41× |
| Wyoming | 305 | 0.75× |
| South Dakota | 302 | 0.48× |
| Vermont | 295 | 0.61× |
| North Dakota | 294 | 0.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Travelling | THRILL | 1.47 |
| Risk Appetite | THRILL | 1.33 |
| Indulgence | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 61.7% |
| New Zealand | 27.1% |
| China | 2.6% |
See Westpac audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Westpac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.