Willamette Valley Audience in United States

Willamette Valley logo

Willamette Valley has an estimated audience of 470,572 people in United States. 64.0% are female, 36.0% are male, average age 41.3. Top regions: Oregon, California, Texas. Top brand affinities: Cacique, Bus Éireann, JBS USA, George Mikan, Bulacan.

The average Willamette Valley fan in United States is 41.3 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Texas. Top brand affinities include Cacique, Bus Éireann, JBS USA, with strongest over-indexing on Cacique (2.85× the country average). Demographically, the Willamette Valley audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Willamette Valley fans

Demographic split for Willamette Valley audience in United States
MetricValue
Female64.0%
Male36.0%
Average age41.3
Estimated audience size470,572

Audience persona

The typical Willamette Valley fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Cacique.

Top regions in United States

Top regions ranked by reach for Willamette Valley in United States
RegionReachAffinity
Oregon59,05510.95×
California50,2180.97×
Texas29,8990.74×
Washington24,7692.62×
Florida20,9190.66×
New York14,9740.57×
Illinois13,2630.85×
Colorado10,7631.45×
Georgia9,8710.68×
North Carolina9,2070.65×
Arizona9,0370.94×
Pennsylvania8,3860.53×
Minnesota8,3841.24×
Ohio8,1190.56×
Virginia7,7720.68×
New Jersey6,8400.57×
Michigan6,5780.53×
Massachusetts6,5090.7×
Missouri6,4410.85×
Tennessee6,0470.64×
South Carolina5,3990.76×
Wisconsin5,1150.72×
Utah4,8301.15×
Indiana4,5800.53×
Maryland4,2670.53×
Louisiana4,1940.69×
Idaho4,1551.76×
Nevada4,0710.89×
Alabama3,9370.6×
Oklahoma3,3400.64×
Kansas3,2790.88×
Connecticut3,0970.66×
Kentucky2,9150.49×
Iowa2,6680.69×
Arkansas2,1300.55×
Hawaii2,0491.01×
Montana2,0351.56×
Nebraska1,9010.81×
Washington, District of Columbia1,7421.23×
Mississippi1,4670.38×
New Mexico1,3130.56×
Alaska1,0781.07×
New Hampshire1,0520.57×
Maine9630.57×
Rhode Island7680.51×
Vermont7040.85×
Wyoming6880.99×
South Dakota6740.62×
West Virginia6710.31×
North Dakota6020.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willamette Valley audience
BrandAffinityCategory
Cacique2.85×Food & Beverages
Bus Éireann9.88×Cars & Mobility
JBS USA1.91×Food & Beverages
George Mikan2.04×Sports
Bulacan1.83×Travel & Leisure
The Radiators (American band)2.57×Music & Radio
Canino2.09×Travel & Leisure
Adventureland (Iowa)1.97×
Keynote (presentation software)1.53×Technology & Electronics
Church Community Builder1.67×Technology & Electronics
Ke Buena México2.66×Music & Radio
Glassmen Drum and Bugle Corps1.52×Music & Radio
Ubrique1.86×Travel & Leisure
Café Magazine2.01×Internet & Social Media
Frank Pallone1.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willamette Valley audience
TraitClusterScore
Community OrientationOPEN1.2
MindfulnessBALANCE1.19
Healthy LifestyleBALANCE1.13
Sports ActivityPOWER1.13
Quality AwarenessPREMIUM1.12
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Willamette Valley
CountryShare
United States94.9%
India2.4%
Germany1.8%

See Willamette Valley audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Willamette Valley have in United States?

Willamette Valley has an estimated audience of 470,572 people in United States, concentrated in Oregon and California.

What is the gender split and age of Willamette Valley fans?

64.0% of Willamette Valley fans are female, 36.0% are male, with an average age of 41.3 years.

Which brands do Willamette Valley fans like most?

Willamette Valley fans show strongest brand affinity for Cacique (2.85×), Bus Éireann (9.88×), and JBS USA (1.91×) over the country average.

Where do Willamette Valley fans live in United States?

Willamette Valley fans in United States are most concentrated in Oregon (reach 59,055), California (reach 50,218), and Texas (reach 29,899). These three regions account for the largest share of the active audience.

What other brands do Willamette Valley fans also like?

Beyond Willamette Valley itself, the audience over-indexes on Bus Éireann (9.88×), JBS USA (1.91×), George Mikan (2.04×), and Bulacan (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willamette Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.