Work at home parent Audience in United States
Work at home parent has an estimated audience of 1,214,183 people in United States. 65.2% are female, 34.8% are male, average age 44.6. Top brand affinities: Bundarra, New South Wales, Fat Albert (film), Budovideos.com, Jarabacoa, Tezz.
Top brand affinities include Bundarra, New South Wales, Fat Albert (film), Budovideos.com, with strongest over-indexing on Bundarra, New South Wales (58.83× the country average). Demographically, the Work at home parent audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Work at home parent fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.6 |
| Estimated audience size | 1,214,183 |
Audience persona
The typical Work at home parent fan in United States is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 58.83× | Travel & Leisure |
| Fat Albert (film) | 21.94× | Movies & TV |
| Budovideos.com | 20.0× | |
| Jarabacoa | 20.0× | Travel & Leisure |
| Tezz | 20.0× | Movies & TV |
| Enrico Mentana | 20.0× | Movies & TV |
| Bunga bunga | 16.42× | Politics & Society |
| Ixtapaluca | 13.23× | Travel & Leisure |
| Elsword | 11.92× | Games |
| Warminster Township, Bucks County, Pennsylvania | 10.36× | Travel & Leisure |
| Penn & Teller | 10.15× | Movies & TV |
| Encontre sua Viagem | 8.57× | Travel & Leisure |
| La Arrolladora Banda El Limón | 7.75× | Music & Radio |
| Puja (Buddhism) | 7.72× | Politics & Society |
| National Coalition for Syrian Revolutionary and Opposition Forces | 7.42× | Politics & Society |
| Radio Fantasy | 7.29× | Music & Radio |
| Voltron: Legendary Defender | 6.63× | Movies & TV |
| Enrique Ponce | 6.56× | Sports |
| Languedoc-Roussillon | 6.52× | Travel & Leisure |
| JC Whitney | 6.41× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.37 |
| DIY Mentality | THRILL | 2.36 |
| Career Orientation | POWER | 1.79 |
| Tradition | CONSERVATISM | 1.78 |
| Risk Appetite | THRILL | 1.73 |
| Design Affinity | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| United Kingdom | 8.1% |
| Italy | 5.4% |
See Work at home parent audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Work at home parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.