Worldbeat Audience in United States
Worldbeat has an estimated audience of 7,224,779 people in United States. 48.8% are female, 51.2% are male, average age 38.0. Top regions: Oregon, California, Texas. Top brand affinities: nbc chicago, Dana Carvey, Salman Khan, Ural Mountains, Otto Graham.
The average Worldbeat fan in United States is 38.0 years old, balanced, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Texas. Top brand affinities include nbc chicago, Dana Carvey, Salman Khan, with strongest over-indexing on nbc chicago (1.69× the country average). Demographically, the Worldbeat audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Worldbeat fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 38.0 |
| Estimated audience size | 7,224,779 |
Audience persona
The typical Worldbeat fan in United States is balanced, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 473,333 | 5.72× |
| California | 389,561 | 0.49× |
| Texas | 161,659 | 0.26× |
| New York | 141,767 | 0.35× |
| Florida | 113,321 | 0.23× |
| Illinois | 88,784 | 0.37× |
| Mississippi | 80,660 | 1.36× |
| Louisiana | 71,717 | 0.77× |
| Arkansas | 71,657 | 1.2× |
| Oklahoma | 70,077 | 0.87× |
| Kentucky | 68,967 | 0.76× |
| Alabama | 66,757 | 0.66× |
| West Virginia | 66,588 | 1.98× |
| Tennessee | 63,598 | 0.44× |
| South Carolina | 63,143 | 0.58× |
| Pennsylvania | 63,106 | 0.26× |
| Indiana | 61,522 | 0.47× |
| Kansas | 61,505 | 1.08× |
| Idaho | 61,491 | 1.7× |
| Washington | 60,873 | 0.42× |
| Missouri | 59,582 | 0.51× |
| Hawaii | 58,741 | 1.89× |
| Iowa | 58,390 | 0.98× |
| Montana | 57,927 | 2.89× |
| North Carolina | 57,206 | 0.26× |
| Ohio | 56,974 | 0.26× |
| Georgia | 56,742 | 0.25× |
| Michigan | 56,717 | 0.3× |
| Wisconsin | 56,415 | 0.52× |
| New Hampshire | 54,866 | 1.93× |
| Minnesota | 54,605 | 0.53× |
| Arizona | 54,329 | 0.37× |
| Nebraska | 53,726 | 1.48× |
| Connecticut | 53,644 | 0.74× |
| New Mexico | 53,445 | 1.48× |
| Nevada | 53,273 | 0.76× |
| Rhode Island | 52,980 | 2.3× |
| Maine | 52,948 | 2.05× |
| Utah | 52,278 | 0.81× |
| Virginia | 51,941 | 0.3× |
| Maryland | 51,680 | 0.42× |
| New Jersey | 51,555 | 0.28× |
| Massachusetts | 49,887 | 0.35× |
| Colorado | 48,562 | 0.43× |
| Delaware | 47,445 | 2.38× |
| Washington, District of Columbia | 34,257 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 1.69× | Movies & TV |
| Dana Carvey | 2.22× | Movies & TV |
| Salman Khan | 1.88× | Movies & TV |
| Ural Mountains | 1.92× | Travel & Leisure |
| Otto Graham | 1.51× | Sports |
| Fist of Legend | 1.69× | Movies & TV |
| WOFL | 1.62× | Movies & TV |
| Michael Jr. Comedy | 1.6× | Movies & TV |
| WKMG-TV | 1.56× | Movies & TV |
| Bulk Powders | 1.78× | Health |
| The Boomtown Rats | 1.61× | Music & Radio |
| JBPM | 1.82× | |
| Service desk (ITSM) | 1.54× | |
| Migraine Boy | 1.5× | Literature |
| Bülent Korkmaz | 2.74× | Sports |
| Om Prakash Chautala | 1.56× | Politics & Society |
| Dona Ivone Lara | 1.84× | Music & Radio |
| Cadillac Sky | 1.62× | Cars & Mobility |
| Ihor Kolomoyskyi | 1.61× | Business & Career |
| Caesary | 1.65× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.39 |
| Urban Lifestyle | OPEN | 1.04 |
| Individualism | JOY | 1 |
| Risk Appetite | THRILL | 1 |
| Social Media Usage | JOY | 0.99 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.4% |
| France | 10.5% |
| Austria | 1.9% |
See Worldbeat audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Worldbeat have in United States?
Worldbeat has an estimated audience of 7,224,779 people in United States, concentrated in Oregon and California.
What is the gender split and age of Worldbeat fans?
48.8% of Worldbeat fans are female, 51.2% are male, with an average age of 38.0 years.
Which brands do Worldbeat fans like most?
Worldbeat fans show strongest brand affinity for nbc chicago (1.69×), Dana Carvey (2.22×), and Salman Khan (1.88×) over the country average.
Where do Worldbeat fans live in United States?
Worldbeat fans in United States are most concentrated in Oregon (reach 473,333), California (reach 389,561), and Texas (reach 161,659). These three regions account for the largest share of the active audience.
What other brands do Worldbeat fans also like?
Beyond Worldbeat itself, the audience over-indexes on Dana Carvey (2.22×), Salman Khan (1.88×), Ural Mountains (1.92×), and Otto Graham (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Worldbeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.