WTOL Audience in United States
WTOL has an estimated audience of 1,174,027 people in United States. 53.3% are female, 46.7% are male, average age 40.1. Top regions: Ohio, Michigan, Florida. Top brand affinities: Sinaloa, JTV (Indonesia), Laguna (province), Chili con carne, CACI.
The average WTOL fan in United States is 40.1 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Florida. Top brand affinities include Sinaloa, JTV (Indonesia), Laguna (province), with strongest over-indexing on Sinaloa (3.85× the country average). Demographically, the WTOL audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of WTOL fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 40.1 |
| Estimated audience size | 1,174,027 |
Audience persona
The typical WTOL fan in United States is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 880,521 | 38.43× |
| Michigan | 157,678 | 5.14× |
| Florida | 21,628 | 0.27× |
| Illinois | 11,655 | 0.3× |
| Indiana | 9,692 | 0.45× |
| Texas | 9,032 | 0.09× |
| Kentucky | 8,510 | 0.58× |
| Virginia | 7,651 | 0.27× |
| Pennsylvania | 6,411 | 0.16× |
| North Carolina | 6,334 | 0.18× |
| California | 5,753 | 0.04× |
| Georgia | 5,618 | 0.16× |
| New York | 5,589 | 0.09× |
| South Carolina | 4,835 | 0.27× |
| Tennessee | 4,001 | 0.17× |
| Arkansas | 3,914 | 0.4× |
| Arizona | 3,418 | 0.14× |
| Minnesota | 2,286 | 0.14× |
| Alabama | 2,279 | 0.14× |
| Nevada | 2,209 | 0.19× |
| Maryland | 2,168 | 0.11× |
| Washington | 2,090 | 0.09× |
| Colorado | 1,895 | 0.1× |
| Wisconsin | 1,376 | 0.08× |
| Missouri | 1,337 | 0.07× |
| New Jersey | 1,308 | 0.04× |
| Louisiana | 1,294 | 0.09× |
| Mississippi | 1,102 | 0.11× |
| Rhode Island | 1,085 | 0.29× |
| Iowa | 1,082 | 0.11× |
| West Virginia | 1,072 | 0.2× |
| Massachusetts | 998 | 0.04× |
| Oregon | 744 | 0.06× |
| Oklahoma | 718 | 0.06× |
| Washington, District of Columbia | 635 | 0.18× |
| Kansas | 630 | 0.07× |
| Maine | 620 | 0.15× |
| Idaho | 540 | 0.09× |
| Wyoming | 499 | 0.29× |
| Connecticut | 497 | 0.04× |
| Hawaii | 487 | 0.1× |
| Utah | 433 | 0.04× |
| Delaware | 393 | 0.12× |
| Nebraska | 393 | 0.07× |
| Alaska | 389 | 0.15× |
| South Dakota | 363 | 0.13× |
| New Hampshire | 348 | 0.08× |
| Montana | 339 | 0.1× |
| North Dakota | 326 | 0.14× |
| New Mexico | 313 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 3.85× | Travel & Leisure |
| JTV (Indonesia) | 1.62× | |
| Laguna (province) | 3.12× | |
| Chili con carne | 2.21× | Food & Beverages |
| CACI | 2.69× | Technology & Electronics |
| Jabberwocky (band) | 1.52× | Music & Radio |
| Cultural studies | 1.51× | Business & Career |
| Iguala | 1.54× | Travel & Leisure |
| Leon Lai | 1.53× | Movies & TV |
| Jamnalal Bajaj Institute of Management Studies | 1.56× | Business & Career |
| Brive-la-Gaillarde | 1.62× | |
| JCLU Forever | 1.56× | Fashion & Accessoires |
| JT Bioscoop | 2.15× | |
| Empire State College | 1.76× | |
| Sunway College Johor Bahru | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.03 |
| Tradition | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.99 |
| Price Sensitivity | PREMIUM | 0.98 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| United Kingdom | 0.3% |
| Canada | 0.2% |
See WTOL audiences in other countries
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Frequently asked questions
How many fans does WTOL have in United States?
WTOL has an estimated audience of 1,174,027 people in United States, concentrated in Ohio and Michigan.
What is the gender split and age of WTOL fans?
53.3% of WTOL fans are female, 46.7% are male, with an average age of 40.1 years.
Which brands do WTOL fans like most?
WTOL fans show strongest brand affinity for Sinaloa (3.85×), JTV (Indonesia) (1.62×), and Laguna (province) (3.12×) over the country average.
Where do WTOL fans live in United States?
WTOL fans in United States are most concentrated in Ohio (reach 880,521), Michigan (reach 157,678), and Florida (reach 21,628). These three regions account for the largest share of the active audience.
What other brands do WTOL fans also like?
Beyond WTOL itself, the audience over-indexes on JTV (Indonesia) (1.62×), Laguna (province) (3.12×), Chili con carne (2.21×), and CACI (2.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WTOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.