A data profile of the people who buy, follow and care about Heart (novel) in South Africa — modelled from more than twelve digital signal sources. Heart (novel) has an estimated audience of 1,855,714 people in South Africa.
Heart (novel) has an estimated audience of 1,855,714 people in South Africa. Top brand affinities: Tinder, Anti-lock braking system, Manual transmission, Automatic transmission, Sarcasm.
Top brand affinities include Tinder, Anti-lock braking system, Manual transmission, with strongest over-indexing on Tinder (54.61× the country average).
The typical Heart (novel) fan in South Africa shows strong Indulgence tendencies and a notable affinity for Tinder.
The key figures that characterise the Heart (novel) profile in South Africa.
| Metric | Value |
|---|---|
| Estimated audience size | 1,855,714 |
of the worldwide Heart (novel) audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Heart (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 54.61× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 19.00× | ||
| 03 | Manual transmission | Cars & Mobility | 5.78× | ||
| 04 | Hyaluronan | Beauty & Wellness | 5.77× | ||
| 05 | Automatic transmission | Cars & Mobility | 4.74× | ||
| 06 | Hormone | Health | 4.18× | ||
| 07 | Automated teller machine | Business & Career | 3.57× | ||
| 08 | Sarcasm | Politics & Society | 2.99× | ||
| 09 | Petrol engine | Cars & Mobility | 2.72× | ||
| 10 | LTE (telecommunication) | Technology & Electronics | 2.65× | ||
| 11 | Global warming | Politics & Society | 1.97× | ||
| 12 | Breast Cancer awareness | Health | 1.95× | ||
| 13 | Arthritis awareness | Health | 1.92× | ||
| 14 | Cruelty-free | Beauty & Wellness | 1.83× | ||
| 15 | Air fryer | Food & Beverages | 1.61× | ||
| 16 | Palm oil | Food & Beverages | 1.61× | ||
| 17 | Stevia | Food & Beverages | 1.58× | ||
| 18 | New England Revolution | Sports | 1.58× | ||
| 19 | Allergy | Health | 1.55× | ||
| 20 | Dentistry | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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