A data profile of the people who buy, follow and care about Heart (novel) in Sweden — modelled from more than twelve digital signal sources. Heart (novel) has an estimated audience of 1,331,428 people in Sweden.
Heart (novel) has an estimated audience of 1,331,428 people in Sweden. Top brand affinities: Elgiganten, Real property, Terraced house, Vattenfall, Lunch.
Top brand affinities include Elgiganten, Real property, Terraced house, with strongest over-indexing on Elgiganten (1.72× the country average).
The typical Heart (novel) fan in Sweden shows strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Heart (novel) profile in Sweden.
| Metric | Value |
|---|---|
| Estimated audience size | 1,331,428 |
of the worldwide Heart (novel) audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Heart (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 2.79× | ||
| 02 | Allergy | Health | 2.65× | ||
| 03 | Real property | Home & Garden | 2.30× | ||
| 04 | Viral video | Internet & Social Media | 1.93× | ||
| 05 | Terraced house | Home & Garden | 1.86× | ||
| 06 | Dentistry | Business & Career | 1.83× | ||
| 07 | Linux | Technology & Electronics | 1.82× | ||
| 08 | News magazine | News | 1.82× | ||
| 09 | Pharmacy | Business & Career | 1.78× | ||
| 10 | Vattenfall | Home & Garden | 1.76× | ||
| 11 | Real estate broker | Home & Garden | 1.76× | ||
| 12 | Elgiganten | Shopping | 1.72× | ||
| 13 | Internet & Social Media | 1.61× | |||
| 14 | Financial services | Business & Career | 1.59× | ||
| 15 | First-person shooter games | Games | 1.58× | ||
| 16 | Self-awareness | Health | 1.56× | ||
| 17 | Germany | Travel & Leisure | 1.56× | ||
| 18 | Lunch | Food & Beverages | 1.53× | ||
| 19 | Allsvenskan | Sports | 1.52× | ||
| 20 | Swimming pool | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Tradition | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Pet Ownership | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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