A data profile of the people who buy, follow and care about Physics in South Africa — modelled from more than twelve digital signal sources. Physics has an estimated audience of 1,518,366 people in South Africa.
Physics has an estimated audience of 1,518,366 people in South Africa. 53.2% are female, 46.8% are male, average age 37.1. Top brand affinities: Birkenstock, Tom Hardy, Buddhism, Sandra Bullock, Keanu Reeves.
Top brand affinities include Birkenstock, Tom Hardy, Buddhism, with strongest over-indexing on Birkenstock (1.5× the country average).
Demographically, the Physics audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Physics fan in South Africa is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Physics profile in South Africa.
53.2% are female, 46.8% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.1 |
| Estimated audience size | 1,518,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Physics audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Italy | 5.9% |
The strongest cross-interests of the Physics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pfizer | Health | 1.68× | ||
| 02 | Organic chemistry | Business & Career | 1.65× | ||
| 03 | Sennheiser | Technology & Electronics | 1.65× | ||
| 04 | Moped | Cars & Mobility | 1.65× | ||
| 05 | Sandra Bullock | Movies & TV | 1.63× | ||
| 06 | Vietnam Airlines | Travel & Leisure | 1.61× | ||
| 07 | Alanis Morissette | Music & Radio | 1.61× | ||
| 08 | Deportivo Alavés | Sports | 1.58× | ||
| 09 | Buddhism | Health | 1.55× | ||
| 10 | Massive open online course | Business & Career | 1.55× | ||
| 11 | Listerine | Beauty & Wellness | 1.55× | ||
| 12 | Tom Hardy | Movies & TV | 1.54× | ||
| 13 | Keanu Reeves | Movies & TV | 1.54× | ||
| 14 | Emma Watson | Movies & TV | 1.54× | ||
| 15 | Malt whisky | Food & Beverages | 1.53× | ||
| 16 | Crowdsourcing | Business & Career | 1.53× | ||
| 17 | Medicinal plants | Health | 1.52× | ||
| 18 | Buffy the Vampire Slayer | Movies & TV | 1.51× | ||
| 19 | Birkenstock | Fashion & Accessoires | 1.50× | ||
| 20 | Bowers & Wilkins | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Tradition | CONSERVATISM | 1.17× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.77× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Physics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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