A data profile of the people who buy, follow and care about Physics in Austria — modelled from more than twelve digital signal sources. Physics has an estimated audience of 985,651 people in Austria.
The average Physics fan in Austria is 40.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Politics, WhatsApp, with strongest over-indexing on Billa (supermarket) (1.51× the country average).
Demographically, the Physics audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Physics fan in Austria is balanced, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Physics profile in Austria.
48.8% are female, 51.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.8 |
| Estimated audience size | 985,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Physics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Physics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.14× | |
| 02 | Burgenland | ~30K | 1.13× | |
| 03 | Lower Austria | ~200K | 1.10× | |
| 04 | Tyrol | ~70K | 0.99× | |
| 05 | Styria | ~100K | 0.98× | |
| 06 | Carinthia (state) | ~50K | 0.98× | |
| 07 | Upper Austria | ~100K | 0.95× | |
| 08 | Vienna | ~200K | 0.86× | |
| 09 | Salzburg | ~50K | 0.82× |
The strongest cross-interests of the Physics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politics | Politics & Society | 2.05× | ||
| 02 | Hobby | Home & Garden | 1.96× | ||
| 03 | Bicycle | Cars & Mobility | 1.83× | ||
| 04 | First-person shooter games | Games | 1.78× | ||
| 05 | Blues music | Music & Radio | 1.77× | ||
| 06 | Gambling | Games | 1.72× | ||
| 07 | Psychology | Business & Career | 1.70× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.69× | ||
| 09 | Electronics | Technology & Electronics | 1.67× | ||
| 10 | Charity and causes | Business & Career | 1.64× | ||
| 11 | Toys | Games | 1.61× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Hornbach | Shopping | 1.59× | ||
| 14 | Instant messaging | Internet & Social Media | 1.58× | ||
| 15 | Distilled beverage | Food & Beverages | 1.55× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.53× | ||
| 17 | Wikipedia | Internet & Social Media | 1.52× | ||
| 18 | Billa (supermarket) | Shopping | 1.51× | ||
| 19 | Mobile game | Games | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Spirituality | BALANCE | 1.44× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Creativity | OPEN | 0.91× |
Physics has an estimated audience of 985,651 people in Austria, concentrated in Vienna and Lower Austria.
48.8% of Physics fans are female, 51.2% are male, with an average age of 40.8 years.
Physics fans show strongest brand affinity for Billa (supermarket) (1.51×), Politics (2.05×), and WhatsApp (1.6×) over the country average.
Physics fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Physics itself, the audience over-indexes on Politics (2.05×), WhatsApp (1.6×), Psychology (1.7×), and Hobby (1.96×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Physics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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