A data profile of the people who buy, follow and care about Reality in South Africa — modelled from more than twelve digital signal sources. Reality has an estimated audience of 921,838 people in South Africa.
Reality has an estimated audience of 921,838 people in South Africa. 57.0% are female, 43.0% are male, average age 35.9. Top brand affinities: Hostel, Tom Hardy, Henry Cavill, Phil Collins, Mission: Impossible.
Top brand affinities include Hostel, Tom Hardy, Henry Cavill, with strongest over-indexing on Hostel (1.56× the country average).
Demographically, the Reality audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Reality fan in South Africa is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Hostel.
The key figures that characterise the Reality profile in South Africa.
57.0% are female, 43.0% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 35.9 |
| Estimated audience size | 921,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Reality audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Hardy | Movies & TV | 1.85× | ||
| 02 | Meryl Streep | Movies & TV | 1.68× | ||
| 03 | Nobel Peace Prize | Politics & Society | 1.66× | ||
| 04 | Jennifer Lawrence | Movies & TV | 1.65× | ||
| 05 | Augmented reality | Technology & Electronics | 1.64× | ||
| 06 | Robbie Williams | Music & Radio | 1.61× | ||
| 07 | Mission: Impossible | Movies & TV | 1.60× | ||
| 08 | Minions (film) | Movies & TV | 1.58× | ||
| 09 | NASCAR | Sports | 1.58× | ||
| 10 | United Airlines | Travel & Leisure | 1.58× | ||
| 11 | RC Strasbourg Alsace | Sports | 1.58× | ||
| 12 | Late-night talk show | Movies & TV | 1.57× | ||
| 13 | Hostel | Travel & Leisure | 1.56× | ||
| 14 | Phil Collins | Music & Radio | 1.56× | ||
| 15 | Emma Watson | Movies & TV | 1.56× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.54× | ||
| 17 | Henry Cavill | Movies & TV | 1.52× | ||
| 18 | Buddhism | Health | 1.51× | ||
| 19 | Julia Roberts | Movies & TV | 1.51× | ||
| 20 | Channing Tatum | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Tradition | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.