A data profile of the people who buy, follow and care about Reality in Australia — modelled from more than twelve digital signal sources. Reality has an estimated audience of 2,990,910 people in Australia.
Reality has an estimated audience of 2,990,910 people in Australia. 56.1% are female, 43.9% are male, average age 40.8. Top brand affinities: EB Games, Wikipedia, Anthropology, Tabloid (newspaper format), Blanket.
Top brand affinities include EB Games, Wikipedia, Anthropology, with strongest over-indexing on EB Games (2.56× the country average).
Demographically, the Reality audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Individualism.
The typical Reality fan in Australia is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for EB Games.
The key figures that characterise the Reality profile in Australia.
56.1% are female, 43.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.8 |
| Estimated audience size | 2,990,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Reality audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.56× | ||
| 02 | Jim Carrey | Movies & TV | 2.56× | ||
| 03 | Google News | News | 2.56× | ||
| 04 | IGN | Movies & TV | 2.56× | ||
| 05 | Demi Moore | Movies & TV | 2.46× | ||
| 06 | Assassin's Creed | Games | 2.32× | ||
| 07 | Christian Bale | Movies & TV | 2.27× | ||
| 08 | Michael J. Fox | Movies & TV | 2.21× | ||
| 09 | Liam Neeson | Movies & TV | 2.15× | ||
| 10 | Wikipedia | Internet & Social Media | 1.98× | ||
| 11 | Jason Momoa | Movies & TV | 1.97× | ||
| 12 | Charlie Hunnam | Movies & TV | 1.90× | ||
| 13 | Omegle | Internet & Social Media | 1.76× | ||
| 14 | Google Earth | Internet & Social Media | 1.72× | ||
| 15 | Bored Panda | Internet & Social Media | 1.71× | ||
| 16 | DeviantArt | Internet & Social Media | 1.65× | ||
| 17 | Blanket | Home & Garden | 1.61× | ||
| 18 | Virtual reality | Technology & Electronics | 1.57× | ||
| 19 | Anthropology | Business & Career | 1.56× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.31× | |
| Individualism | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.78× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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