A data profile of the people who buy, follow and care about Web page in South Africa — modelled from more than twelve digital signal sources. Web page has an estimated audience of 891,912 people in South Africa.
Web page has an estimated audience of 891,912 people in South Africa. 55.7% are female, 44.3% are male, average age 34.9. Top brand affinities: Crystal Palace F.C., Real Sociedad, Athletic Bilbao, Arnold Schwarzenegger, Fulham F.C..
Top brand affinities include Crystal Palace F.C., Real Sociedad, Athletic Bilbao, with strongest over-indexing on Crystal Palace F.C. (1.51× the country average).
Demographically, the Web page audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Web page fan in South Africa is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Web page profile in South Africa.
55.7% are female, 44.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 34.9 |
| Estimated audience size | 891,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Web page audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Udinese Calcio | Sports | 2.59× | ||
| 02 | Bangkok Airways | Travel & Leisure | 2.38× | ||
| 03 | Deportivo Alavés | Sports | 1.96× | ||
| 04 | U.S. Lecce | Sports | 1.80× | ||
| 05 | Copa Libertadores | Sports | 1.76× | ||
| 06 | Toulouse FC | Sports | 1.75× | ||
| 07 | Arnold Schwarzenegger | Movies & TV | 1.70× | ||
| 08 | Sunderland A.F.C. | Sports | 1.65× | ||
| 09 | Real Sociedad | Sports | 1.63× | ||
| 10 | Cardiff City F.C. | Sports | 1.63× | ||
| 11 | Fulham F.C. | Sports | 1.59× | ||
| 12 | Nobel Peace Prize | Politics & Society | 1.57× | ||
| 13 | OGC Nice | Sports | 1.56× | ||
| 14 | Torino F.C. | Sports | 1.55× | ||
| 15 | Organic chemistry | Business & Career | 1.53× | ||
| 16 | Hello Kitty | Kids & Family | 1.53× | ||
| 17 | Crystal Palace F.C. | Sports | 1.51× | ||
| 18 | Athletic Bilbao | Sports | 1.51× | ||
| 19 | Block chain (database) | Technology & Electronics | 1.51× | ||
| 20 | Listerine | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.23× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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