Rascasse Audience Intelligence

Sofascore Audience Demographics in Germany

Sofascore has an estimated audience of 1.9M people in Germany.

#103among Soccer in Germany
#113among websites & media in Germany
#317in Sports

The average Sofascore fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

Its fans are 2.1 years older than the group average of 35.2.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include 2. Bundesliga, Alemannia Aachen, FC Energie Cottbus, with strongest over-indexing on 2. Bundesliga (8.84× the country average).

Demographically, the Sofascore audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Sofascore fan in Germany is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for 2. Bundesliga.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in Germany
Gender
31.9%♀
68.1% male
Age
37.3
average years
Country rank
#3454
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Sofascore

31.9% are female, 68.1% are male, average age 37.3.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Sofascore audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age37.3
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Sofascore audience in Germany
Age bracketShare%
16-2427%
25-3420%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Sofascore audience comes from Germany.

Worldwide audience distribution share by country for Sofascore
CountryShare
Brazil20.7%
Italy6.3%
Democratic Republic of the Congo4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sofascore fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.53×
02Bremen~20K1.42×
03Nordrhein-Westfalen~600K1.29×
04Bayern~400K1.27×
05Baden-Württemberg~300K1.22×
06Berlin~100K1.20×
07Hamburg~50K1.18×
08Schleswig-Holstein~80K1.05×
09Niedersachsen~200K0.98×
10Rheinland-Pfalz~100K0.98×
11Saarland~20K0.76×
12Sachsen-Anhalt~40K0.73×
13Sachsen~70K0.69×
14Thüringen~30K0.65×
15Brandenburg~40K0.63×
16Mecklenburg-Vorpommern~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Sofascore, Germany
0.52×1.00×1.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sofascore audience vs. the country average
#·InterestCategoryAffinity×
012. BundesligaSports8.84×
02Alemannia AachenSports8.84×
03FC Energie CottbusSports7.72×
04SC Preußen MünsterSports7.72×
053. LigaSports6.60×
06SC FreiburgSports6.36×
071. FC KölnSports5.98×
08DFB-PokalSports5.85×
09VfL BochumSports5.74×
10VfL WolfsburgSports5.30×
11Hertha BSCSports5.02×
12Borussia MönchengladbachSports5.00×
13RB LeipzigSports4.98×
14VfB StuttgartSports3.90×
15Dynamo DresdenSports3.86×
16Borussia DortmundSports3.31×
17SV Werder BremenSports3.26×
18BundesligaSports2.99×
19FC Bayern MunichSports2.50×
20FIFA World CupSports2.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sofascore audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sofascore audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.35×
PatriotismCONSERVATISM1.21×
Career OrientationPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sofascore audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Sofascore over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/sofascore-10007551” · Methodology