Rascasse Audience Intelligence

Spotify Audience Demographics in United States

Spotify has an estimated audience of 91.1M people in United States.

#1among TV / music streaming in United States
#5among websites & media in United States
#5in Internet & Social Media

The average Spotify fan in United States is 34.0 years old, balanced, and lives primarily in California.

By number of fans, Spotify ranks #1 among the 75 objects in TV / music streaming in United States — 127.3× the group median.

Its fans are 3.0 years younger than the group average of 37.0.

Women make up 49.0% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Spotify fans stand out for their interest in Music school, Lace wig and NBA playoffs.

Most fans live in California, Texas, New York.

Top affinities include Music school, Underground hip hop, Lace wig, with strongest over-indexing on Music school (1.98× the country average).

Demographically, the Spotify audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Spotify fan in United States is balanced, around 34.0 years old, with strong Social Media Usage tendencies and a notable affinity for Music school.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
91.1M
in United States
Gender
49.0%♀
51.0% male
Age
34.0
average years
Country rank
#96
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Spotify

49.0% are female, 51.0% are male, average age 34.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Spotify audience in United States
MetricValue
Female49.0%
Male51.0%
Average age34.0
Estimated audience size91.1M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Spotify audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4417%
45-5414%
55+11%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Spotify audience comes from United States.

Worldwide audience distribution share by country for Spotify
CountryShare
United States21.6%
Japan5.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spotify fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~300K1.43×
02Idaho~700K1.37×
03Kentucky~1.5M1.30×
04Oklahoma~1.5M1.23×
05Arkansas~1M1.23×
06Oregon~1.5M1.20×
07Utah~1M1.16×
08Wisconsin~2M1.14×
09Iowa~1M1.14×
10Kansas~900K1.14×
11Missouri~2M1.13×
12Montana~300K1.13×
13California~12M1.12×
14Maine~400K1.12×
15Michigan~3M1.11×
16Texas~7M1.09×
17New York~6M1.08×
18Nebraska~600K1.08×
19Colorado~1.5M1.06×
20South Dakota~300K1.06×
21Ohio~3.5M1.04×
22Vermont~200K1.03×
23Washington~2M1.02×
24Indiana~2M1.02×
25Mississippi~800K1.02×
26New Mexico~600K1.02×
27Virginia~2.5M0.98×
28Minnesota~1.5M0.98×
29Alabama~1.5M0.97×
30Rhode Island~300K0.97×
31Alaska~200K0.95×
32Tennessee~2M0.94×
33Massachusetts~2M0.92×
34Delaware~200K0.92×
35Pennsylvania~3M0.91×
36Louisiana~1M0.91×
37Wyoming~100K0.90×
38Illinois~3M0.89×
39Arizona~2M0.89×
40Connecticut~900K0.89×
41Hawaii~300K0.89×
42North Carolina~2.5M0.88×
43New Hampshire~300K0.87×
44Georgia~2.5M0.86×
45New Jersey~2M0.84×
46West Virginia~400K0.79×
47Florida~4.5M0.78×
48Nevada~700K0.78×
49Maryland~1.5M0.76×
50South Carolina~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Spotify, United States
0.75×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spotify audience vs. the country average
#·InterestCategoryAffinity×
01Music schoolMusic & Radio1.98×
02Underground hip hopMusic & Radio1.92×
03Lace wigBeauty & Wellness1.91×
04NBA playoffsSports1.78×
05Sneaker collectingFashion & Accessoires1.78×
06Hair ExtensionsBeauty & Wellness1.77×
07TwitchGames1.75×
08NBA FinalsSports1.74×
09Curly HairBeauty & Wellness1.74×
10Alternative hip hopMusic & Radio1.70×
11StreetwearFashion & Accessoires1.69×
12Los Angeles LakersSports1.67×
13East Coast hip hopMusic & Radio1.65×
14Bounce musicMusic & Radio1.65×
15West Coast hip hopMusic & Radio1.60×
16Electro (music)Music & Radio1.59×
17Southern hip hopMusic & Radio1.59×
18BraidHome & Garden1.57×
19NikeFashion & Accessoires1.55×
20Self-loveHealth1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spotify audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spotify audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.07×
Early Adopter MentalityPOWER1.01×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spotify audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
PatriotismCONSERVATISM0.69×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spotify over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/spotify-1336” · Methodology