Rascasse Audience Intelligence

Coors Light Target Market in United States

Coors Light has an estimated audience of 2.7M people in United States.

#3among Beer in United States#1208among brands in United States#694in Food & Beverages

The average Coors Light fan in United States is 38.5 years old, more male, and lives primarily in California.

By number of fans, Coors Light ranks #3 among the 437 objects in Beer in United States — 6.2× the group median.

Women make up 37.2% of the fan base, 5.8 percentage points fewer than the group average.

Compared with the other 436 objects in Beer, Coors Light fans stand out for their interest in Natural Light, Ethanol and Brewery.

Most fans live in California, Texas, New York.

Top affinities include Molson Coors Brewing Company, Pabst Blue Ribbon, Keystone (beer brand), with strongest over-indexing on Molson Coors Brewing Company (14.69× the country average).

Demographically, the Coors Light audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.

The typical Coors Light fan in United States is more male, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Molson Coors Brewing Company.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
37.2%♀
62.8% male
Age
38.5
average years
Country rank
#10955
among all objects in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Coors Light

37.2% are female, 62.8% are male, average age 38.5.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Coors Light audience in United States
MetricValue
Female37.2%
Male62.8%
Average age38.5
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Coors Light audience in United States
Age bracketShare%
16-2416%
25-3429%
35-4422%
45-5417%
55+16%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Coors Light audience comes from United States.

Worldwide audience distribution share by country for Coors Light
CountryShare
United States62.9%
Canada6.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coors Light customers by region in United States
#RegionReachAffinity×
01Colorado~70K1.41×
02Montana~10K1.40×
03North Dakota~9K1.40×
04Idaho~20K1.33×
05South Dakota~9K1.30×
06Wyoming~6K1.28×
07Nebraska~20K1.24×
08Alaska~7K1.22×
09Kansas~30K1.20×
10Minnesota~60K1.18×
11Iowa~30K1.15×
12Wisconsin~50K1.13×
13Oklahoma~40K1.11×
14Arizona~70K1.06×
15Oregon~40K1.05×
16Texas~200K1.03×
17Arkansas~30K1.03×
18Kentucky~40K1.01×
19West Virginia~10K1.01×
20Washington~60K1.00×
21Indiana~60K1.00×
22Illinois~100K0.99×
23New Mexico~20K0.98×
24Mississippi~20K0.97×
25New Hampshire~10K0.97×
26Pennsylvania~100K0.95×
27California~300K0.94×
28Maine~10K0.94×
29Vermont~5K0.94×
30Alabama~40K0.93×
31Tennessee~50K0.92×
32Massachusetts~50K0.92×
33Louisiana~30K0.91×
34Connecticut~30K0.91×
35Nevada~20K0.91×
36Hawaii~10K0.91×
37Rhode Island~8K0.91×
38Michigan~70K0.90×
39North Carolina~80K0.88×
40Delaware~7K0.88×
41New Jersey~70K0.86×
42South Carolina~40K0.85×
43Utah~20K0.85×
44Ohio~80K0.84×
45New York~100K0.80×
46Missouri~40K0.80×
47Georgia~70K0.78×
48Virginia~50K0.76×
49Florida~100K0.70×
50Maryland~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Coors Light, United States
0.70×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coors Light audience vs. the country average
#·InterestCategoryAffinity×
01Molson Coors Brewing CompanyFood & Beverages14.69×
02Pabst Blue RibbonFood & Beverages13.24×
03Keystone (beer brand)Food & Beverages11.76×
04Stella ArtoisFood & Beverages10.41×
05Miller LiteFood & Beverages9.68×
06Natural LightHome & Garden9.37×
07Light beerFood & Beverages7.36×
08BudweiserFood & Beverages7.13×
09EthanolHealth4.23×
10BreweryFood & Beverages2.45×
11AutoZoneCars & Mobility2.03×
12United Parcel ServiceBusiness & Career2.00×
13Wendy'sFood & Beverages1.92×
14SubwayFood & Beverages1.78×
15T-MobileTechnology & Electronics1.69×
16Taco BellFood & Beverages1.68×
17Dollar GeneralShopping1.65×
18Texas RoadhouseFood & Beverages1.64×
19Chick-fil-AFood & Beverages1.60×
20WineFood & Beverages1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coors Light audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coors Light audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
Convenience OrientationPREMIUM1.28×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coors Light audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Beer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coors Light over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/coors-light-6761” · Methodology