Rascasse Audience Intelligence

Michael Jackson Audience in United States

Michael Jackson has an estimated audience of 38.1M people in United States.

#2among Pop in United States#10among people in United States#37in Music & Radio

The average Michael Jackson fan in United States is 38.1 years old, more female, and lives primarily in California.

By number of fans, Michael Jackson ranks #2 among the 1572 objects in Pop in United States — 12.5× the group median.

Its fans are 2.1 years younger than the group average of 40.2.

Women make up 57.2% of the fan base, 2.3 percentage points fewer than the group average.

Compared with the other 1571 objects in Pop, Michael Jackson fans stand out for their interest in Luke Perry, Alvin and the Chipmunks and Michael Cera.

Interest is seasonal: April, May and June account for 40% of the year's searches, July is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Luke Perry, Alvin and the Chipmunks, Michael Cera, with strongest over-indexing on Luke Perry (10.9× the country average).

Demographically, the Michael Jackson audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

The typical Michael Jackson fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Luke Perry.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
38.1M
in United States
Gender
57.2%♀
42.8% male
Age
38.1
average years
Country rank
#609
among all objects in United States
Fig. 01

Search interest · 12-month trend

+560%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Michael Jackson fans

57.2% are female, 42.8% are male, average age 38.1.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Michael Jackson audience in United States
MetricValue
Female57.2%
Male42.8%
Average age38.1
Estimated audience size38.1M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Michael Jackson audience in United States
Age bracketShare%
16-2426%
25-3418%
35-4418%
45-5420%
55+18%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Michael Jackson audience comes from United States.

Worldwide audience distribution share by country for Michael Jackson
CountryShare
United States29.5%
Brazil9.3%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Michael Jackson fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.56×
02Louisiana~800K1.45×
03Georgia~2M1.42×
04Alabama~800K1.35×
05Texas~3.5M1.34×
06Maryland~900K1.28×
07North Carolina~1.5M1.20×
08South Carolina~700K1.20×
09Nevada~400K1.20×
10Indiana~900K1.16×
11Arkansas~400K1.15×
12New Jersey~1M1.13×
13Illinois~1.5M1.12×
14Virginia~1M1.12×
15Oklahoma~500K1.12×
16Tennessee~900K1.10×
17Delaware~100K1.10×
18California~5M1.09×
19Florida~2.5M1.09×
20Ohio~1.5M1.09×
21Michigan~1M1.08×
22Kentucky~500K1.07×
23Utah~400K1.07×
24Missouri~700K1.06×
25New York~2.5M1.04×
26Pennsylvania~1.5M1.02×
27Arizona~900K1.02×
28New Mexico~200K1.00×
29Connecticut~400K0.99×
30Kansas~300K0.97×
31Washington, District of Columbia~70K0.93×
32West Virginia~200K0.92×
33Nebraska~200K0.90×
34Idaho~200K0.87×
35Wisconsin~600K0.86×
36Iowa~300K0.86×
37Massachusetts~700K0.85×
38Washington~700K0.83×
39Rhode Island~100K0.82×
40Minnesota~500K0.81×
41Colorado~500K0.80×
42North Dakota~70K0.78×
43Oregon~400K0.77×
44Hawaii~100K0.77×
45South Dakota~70K0.73×
46Wyoming~50K0.72×
47Alaska~60K0.71×
48New Hampshire~100K0.69×
49Montana~80K0.68×
50Maine~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Michael Jackson, United States
0.66×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Michael Jackson audience vs. the country average
#·InterestCategoryAffinity×
01Luke PerryMovies & TV10.90×
02Alvin and the ChipmunksMusic & Radio10.19×
03Michael CeraMovies & TV8.82×
04John LithgowMovies & TV7.67×
05Catherine Zeta-JonesMovies & TV6.23×
06Paris JacksonMovies & TV6.16×
07MotownMusic & Radio4.69×
08Prince (musician)Music & Radio4.26×
09YouTube MusicInternet & Social Media3.91×
10Barnes & NobleLiterature2.86×
11Exhibition gameGames2.16×
12GmailInternet & Social Media2.12×
13VirtuePolitics & Society2.07×
14ComedianMovies & TV1.97×
15Dick Van DykeMovies & TV1.97×
16Gospel musicMusic & Radio1.91×
17BroadcastingMovies & TV1.67×
18SkillBusiness & Career1.64×
19Social networking serviceTechnology & Electronics1.59×
20ReligionBusiness & Career1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Michael Jackson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Michael Jackson audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.35×
SpiritualityBALANCE1.32×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Michael Jackson audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Pet OwnershipJOY0.96×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Related rankings

See Michael Jackson audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Michael Jackson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/michael-jackson-15230” · Methodology